Job Summary
We are seeking a results-driven Meta Ads Expert to develop implement and optimize our advertising campaigns across Meta platforms (Facebook Instagram etc.. The ideal candidate will have a deep understanding of ad targeting performance tracking and creative optimization. This role requires a strategic thinker with a passion for data-driven marketing strong analytical skills and the ability to deliver high-ROI campaigns.
Key Responsibilities
- Campaign Strategy & Management: Plan create and manage high-performing Meta ad campaigns aligned with business goals.
- Audience Targeting: Utilize advanced targeting methods to reach and engage relevant audiences.
- Ad Optimization: Continuously analyze and optimize ad performance for cost efficiency and increased ROI.
- Creative Collaboration: Collaborate with content and design teams to produce high-converting ad creatives.
- Performance Analysis: Track analyze and report campaign performance using insights to inform future strategies.
- A/B Testing: Conduct A/B testing on ad creatives copy and targeting to drive continuous improvement.
- Budget Management: Manage and allocate ad budgets to maximize return on investment.
- Market Research: Stay updated with Meta Ads platform changes algorithm updates and industry best practices.
- Should have handled 40-50 lakh budget handled in a month
Required Skills & Qualifications
- Experience: 3-5 years of experience managing Meta ad campaigns for consumer brands preferably in e-commerce or home decor.
- Technical Skills: Proficiency in Facebook Ads Manager Meta Business Suite and third-party tracking tools.
- Data-Driven Mindset: Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
- Creative Thinking: Ability to conceptualize and guide the development of high-performing ad creatives.
- Communication: Excellent verbal and written communication skills to coordinate with cross-functional teams.
- Attention to Detail: Meticulous approach to campaign setup tracking and performance analysis.
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