Marketing Consultant â Partnership Program
Marketing Consultant â Partnership Program
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Job Description
ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions Research Microscopy Solutions Medical Technology Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities R&D center Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200 employees and continued investments over 25 years in India ZEISS success story in India is continuing at a rapid pace.
Further information at ZEISS India.
Job purpose:
The Marketing Consultant Partnership Program will be responsible for development and execution of the partnership program facing marketing strategies for Carl Zeiss India Vision Care.
Reports to: Trade Marketing Manager Vision Care Carl Zeiss India
Key Responsibilities
Marketing Activations: Develop and implement comprehensive retail marketing strategies & activations to drive store traffic and sales.
Act as the primary liaison for all partner customer requests related to product or marketing functions ensuring their needs are understood and addressed in timebound manner.
Develop deep understanding of consumer behavior at a micro level in store to feed to the brand partnership team and technical training team.
Collaborate with cross-functional teams to create compelling in-store promotions displays and campaigns BTL(below-the-line) & hyperlocal digital marketing initiatives for partner shops.
Ensure brand consistency and enhance overall customer experience with the program
Performance Analysis: Monitor and analyze the performance of marketing initiatives providing insights and recommendations for continuous improvement.
Own the marketing calendar & budgets for ZEISS business partnership program collaborating with Brand team Trade marketing & Partnership Sales teams.
Education: MBA from reputed B School
Job Requirement:
Overall experience of 5 years with experience in sales
Proven experience in Franchise Marketing or Key Account Management or in a similar role
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Strong ability to strategize and drive to execution at scale
Structural problem-solving abilities while dealing with uncertainty in the current world environment
Your ZEISS Recruiting Team:
Itishree PaniRequired Experience:
Contract
Employment Type
Full-Time
