Lifecycle Product Marketing Manager

At Nelson weve been shaping the future of education for children and youth across Canada for over 110 the countrys largest K-12 education content provider we remain dedicated to our legacy of looking forward paving the way in creating boundless accessible and engaging learning experiences for all.

Our innovative solutions including Edwin our digital learning platform provide curriculum-aligned content that support diverse learning styles while fostering critical thinking creativity and lifelong learning. We listen intently to the unique needs of educators students and administrators everywhere and continuously evolve what we do and build to improve their lives daily.

When were searching for individuals to join our team we look for bold innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you we want to hear from you! Apply to join our team today. Lets Create Possible one learner at a time.

About the Role

Reporting to the Senior Manager Integrated Digital Marketing the Lifecycle Product Marketing Manager will leverage their experience in demand/digital and product marketing to help drive adoption engagement and sustained growth across our portfolio of education products including Edwin print resources and assessment tools. The selected candidate will own go-to-market strategies across the customer lifecycle - from onboarding and expansion to renewals - while supporting sales enablement and collaborating with Product on feature rollouts.

In this role youll be joining a high-performing data-driven marketing team thats passionate about K-12 education and digital transformation. Youll play a key role in aligning product messaging with audience needs building lifecycle campaigns and enabling sales and customer success teams with the right tools and assets to spark impactful conversations. Youll also help inform future product development by feeding customer feedback into the Product team.

This role is ideal for someone who thrives in cross-functional environments understands how to tailor messaging to diverse audiences and can balance strategy with execution.

Key Accountabilities

• Lead GTM strategy for new features content updates and adoption initiativespartnering with Product Sales and Customer Success.

• Own messaging and positioningfor various segments (educators curriculum leads school leaders etc.) ensuring clarity consistency and relevance across all touchpoints.

• Execute lifecycle campaignsvia email in-product messaging and other channelssupporting onboarding expansion and retention goals.

• Create sales enablement and support assets(decks one-pagers battlecards landing pages etc.) to help teams communicate value and drive deeper customer conversations.

• Collaborate with Productto understand roadmap priorities and translate them into launch plans that resonate with end users and decision-makers.

• Responsible for measuring and reporting on campaign results; Use data and insightsto inform strategy and continuously improve engagement and communication throughout the customer journey
• Conduct webinars as needed for product implementation.

• Coordinate communication between internal stakeholders i.e. between sales and customer success team members and product development team members.

• Digital content management including coordinating with web development team to maintain customer-facing landing pages.

• University Degree or College Diploma required.

• Three years experience in a digital marketing management role

• Excellent communication skills (both written and oral) analytical skills and presentation skills

• Proven ability to develop implement and measure innovative projects.

• A deep understanding and experience in using or managing platforms that include but are not limited to: BigCommerce Canva Salesforce or other CRMs Pardot and social media platforms NetSuite and Jira

• Experience with database analysis and metric-based decision making.

• A knowledge of how ministries of education and school boards work across the country and differ from province-to-province is considered an asset.

• Ability to travel nationally for sales and stakeholder presentations workshop facilitation and events throughout the calendar year.

• Must be a highly motivated well-organized detail-oriented individual with strong customer focus and customer service-oriented.

• Possess the ability to work in a team environment as well as working independently.

• Strong time-management skills and competency for handling multiple tasks/projects

• Must have a valid license and willingness to travel on a national level.

What We Offer

At Nelson we believe in taking care of our people.

Your well-being growth and work-life balance matter to us which is why we offer a comprehensive benefits package designed to support youprofessionally and personally.

Health & Wellness

• Flexible and customizable health dental and paramedical plans for employees and their families
• Health Spending Account (HSA) for medical hospital or dental costs not covered by insurance
• Personal Spending Account (PSA) for wellness expenses including fitness and health related products
• A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling and many things in-between

Financial & Professional Wellbeing

• Pension plan with company matching contributions
• Registered Retirement Pension Plan to help secure your future
• Annual educational reimbursement for professional development
• Access to LinkedIn Learning for continuous skill growth

Flexibility & Time Off

• Hybrid work model with remote and in-office options
• Flexible work hours (divisional dependent)
• Generous paid time off policies including vacation time sick leave parental leave top-up personal days and more
• Annual paid volunteer day to support causes you care about
• Holiday closure from Christmas to New Years
• Summer Fridays

Dont have 100% of the above qualifications Do you still think Nelson is a great fit for you We encourage you to apply anyway!

Our EDI Statement

Nelson teaches the world by learning from everyone in it.

We are committed to fostering an equitable diverse and inclusive workplace environment. This is an integral part of our companys culture and mission that aligns with our four key pillars of Employee Diversity Developing Authentic and Accurate Content Amplifying External Voices and Supporting the Local Community and Beyond.

We believe in the power of education and our ability to impact social change. Truth honesty integrity and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners.

We value a respectful inclusive and safe workplace that nurtures belonging and represents many different cultures backgrounds perspectives and opinions. Everyone is free to be who they are.

We foster and continue to build relationships that are equitable diverse and inclusive with existing and future partners in education.

We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity diversity and inclusion at the core of what we do in our resources the workplace the educational community and in the larger society.

We strive to build an inclusive world for everyone. We are stronger together.

Our Commitment

Nelson is an equal opportunity employer and is committed to Inclusion Equity and Diversity. As part of this commitment we do not discriminate on the basis of age race sex gender gender identity colour religion national origin sexual orientation marital status citizenship veteran status or disability status.

Should you require any accommodation during our recruitment and selection process please reach out to .