Responsible for Product Portfolio Management: product strategy deletion product positioning pricing and product portfolio analysis.
Partnering with product development and marketing teams to ensure that customers needs/values are incorporated into product design branding and marketing approaches.
- Provide critical input to situation analysis for assigned product portfolio as part of the annual strategic planning process.
- With approval from the Group Product Manager provide pricing for assigned product portfolio driving revenue and margin contribution to achieve P&L objectives.
- Define market segment priorities and partner with Channel Marketing establish Go To Market strategies and plans to achieve P&L objectives.
- Develop and execute on 3-year product plan conducting ongoing analysis to align timing and resources.
- Partner with Global Product Development on product plan execution.
- Lead cross-functional product development teams and provide marketing leadership.
- Provide direction on value proposition unique selling proposition price margin and supply for new product development.
- Own product lifecycle management for assigned product portfolio including all product launches and plans for discontinued product.
- Partner with Innovation on the definition and scoping of projects.
- Develop product training content to be delivered internally (to Sales team) and externally (to customers) by Channel Marketing.
- Partner with Brand Marketing to ensure alignment of product with brand plan.
- Lead Product team to meet objectives needed for the business.
Qualifications :
- Bachelors degree in Marketing Business Administration or a related field is required; MBA is preferred.
- Minimum of 6 years of experience in Marketing / 3 years of experience in Product Management experience is required. Prior consumer/durable goods experience is preferred.
- Strong analytical skills including ability to arrive at insights from analytical data is essential for market and competitive evaluation pricing and line management.
- Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams.
- Demonstrated verbal written and presentation skills.
- Advanced computer skills (Excel PowerPoint Word SAP).
- Ability to travel approximately 15% mainly to customer locations.
- Interpersonal skills needed for coordination within LATAM team multiple international teams (China/Canada/US).
- English proficiency Advance
Remote Work :
No
Employment Type :
Full-time