The Amazon Private Brands (APB) Marketing team enables APBs vision of making every day better with the most trusted products on the planet by creating the worlds most-recognized and loved brands and making our products easy to discover and purchase. Growing our footpriny on both Paid Social Media (Ads on Meta TikTok Snap etc) and Paid Search (Ads on Google Bing etc) are vital to deliver our vision. We are looking for a highly analytical data driven innovative and performance-oriented Senior Paid Social & Search Manager to help grow our business in the US and define our WW strategy that other regions like Europe and Japan will implement. You will bring your experience launching and managing best-in-class Social and Search campaigns for our flagships brands (Amazon Basics and Amazon Essentials). You have a deep understanding of what content resonates across the Social Media landscape and what type of Social Media App works better for certain audiences and messages. You obsessively keep up with the latest digital trends and youve probably introduced friends and family to your favorite Creators and handles. Finally you will work closely with our central team partners who owns these channels Amazon wide and define the rules of the game for each channel.
Key job responsibilities -Own the APB Paid Social and Paid Search strategies and roadmap for US. -Drive highest-bar measurement and analytics of Social and Search campaigns including cadenced reporting -Support Europe and Japan by determining APBs WW strategy on the channels. -Collaborate with central teams to identify new opportunities and ensure the business is adopting the latest product features and best practices.
- 5 years of product or program management product marketing business development or technology experience - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - Experience owning technology products - Experience in using statistical analysis to identify issues or opportunities for improvement - Bachelors Degree
- Experience in influencing senior leadership through data driven insights - Experience working across functional teams and senior stakeholders - Knowledge of key customer experience metrics and methodology (e.g. NPS)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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