Marketing manager Diagnostic experience
Marketing manager Diagnostic experience
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INR 300000 - 780000
1 Vacancy
Job Description
- Develop and implement comprehensive marketing strategies for diagnostic products.
- Conduct thorough market analysis to identify opportunities and challenges.
- Create and manage effective marketing campaigns across various channels.
- Lead and mentor a team of marketing professionals and support their growth.
- Collaborate with sales and product development teams to align marketing efforts.
- Monitor and report on the effectiveness of marketing initiatives using analytics.
- Manage budgets to ensure optimal resource allocation for marketing activities.
- Develop strong relationships with key opinion leaders and stakeholders in the diagnostic field.
- Prepare marketing materials that accurately present our diagnostic solutions.
- Oversee digital marketing efforts including SEO PPC and social media.
- Attend industry conferences and trade shows to promote products and gather insights.
- Research and develop customer personas to tailor marketing messages.
- Analyze customer feedback and market trends to inform product strategies.
- Compile competitive analysis to enhance product positioning.
- Ensure compliance with industry regulations and standards in marketing practices.
- Bachelors degree in Marketing Business Administration or related field.
- Masters degree or MBA preferred but not required.
- Minimum of 5 years of marketing experience in the diagnostic or healthcare industry.
- Strong understanding of diagnostics and laboratory services preferred.
- Proven track record of successful marketing campaigns.
- Experience in digital marketing and analytics tools.
- Exceptional verbal and written communication skills.
- Ability to lead teams and manage multiple projects simultaneously.
- Familiarity with budget management and resource allocation.
- Capable of working independently as well as collaboratively.
- Strong analytical and problem-solving skills.
- Knowledge of current marketing trends and healthcare regulations.
- Ability to build relationships with stakeholders and customers.
- Proficiency in marketing software and CRM systems.
- Willingness to travel for industry events and customer meetings.
campaign management,marketing strategies,positioning,campaigns,digital,skills,organization,strategic planning,team leadership,digital marketing,communication skills,customer,teams,problem-solving,healthcare,analytics tools,budget management,crm systems,analytics,relationship building,market analysis
Employment Type
Full Time
