Principal Social Media & Content Specialist - Neuromodulation (Onsite in Minneapolis, MN)
Principal Social Media & Content Specialist - Neuromodulation (Onsite in Minneapolis, MN)
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$ 108800 - 163200
1 Vacancy
Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
Careers that Change Lives
Medtronic Neuromodulation is looking for a creative and detail-oriented Principal Social Media & Content Specialist to lead the strategy content development and execution of our organic and paid social media efforts. This role manages the full content lifecyclefrom concept to postwith a focus on socially relevant storytelling that builds engagement elevates the brand and supports business goals. The ideal candidate is hands-on collaborative and fluent in the platforms tools and tactics that drive high-performing social campaigns in a regulated environment.
Responsibilities may include the following and other duties may be assigned.
Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.
Lead content calendars and publishing schedules across LinkedIn Instagram and Facebook/Meta YouTube in partnership with cross-functional teams.
Create and publish socially relevant visually engaging content using formatting and design tools (e.g. Canva Adobe Creative Suite).
Collaborate with internal and external partners to source write and adapt content for social platforms.
Lead the development training and execution of the Medtronic Voices Program.
Leverage AI tools for social listening audience segmentation content personalization and trend forecasting to enhance campaign performance.
Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.
Partner with web team to integrate SXO principles into social content. strategies ensuring discoverability and high-quality user experience.
Stay current on emerging AI tools algorithms and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.
Promote employee healthcare provider and patient-generated content across channels to amplify authentic brand storytelling.
Manage day-to-day publishing and ensure consistent brand voice tone and compliance across platforms.
Coordinate content reviews with legal regulatory and marketing partners.
Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.
Monitor and report on campaign performance providing insights and recommendations for improvement.
Oversee moderation of social channels triage comments and escalate issues when appropriate.
Maintain a professional brand-aligned presence in all interactions.
Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.
Provide guidance and tools to encourage responsible effective platform use
Ensure all content aligns with brand standards governance policies and compliance requirements.
Use tools such as Sprout Social LinkedIn Campaign Manager and Meta Business Suite to schedule monitor and analyze content performance.
Stay up to date on platform trends algorithm changes and emerging tools to drive relevance and innovation.
Must Have: Minimum Requirements
Bachelors degree
Minimum 7 years of relevant experience or advanced degree with a minimum of 5 years of relevant experience.
Nice to Have
Degree in communications marketing journalism or a related field
35 years of experience managing social media for a brand or agency
Strong writing editing and visual storytelling skills (for example
videos reels carousel posts).Proficiency in social media platforms publishing tools and content creation software
Experience working in a regulated industry or healthcare preferred
Organized proactive and skilled at balancing strategic thinking with tactical execution
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Staff IC
Employment Type
Full-Time
