Product Manager, Audience and Measurement
Product Manager, Audience and Measurement
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Salary Not Disclosed
1 Vacancy
Job Description
LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with todays ever-evolving digital media landscape.
The Opportunity:
We are seeking an experienced Product Manager to join our Measurement and Reporting team with a primary focus on measuring campaign delivery performance and optimizing targeting within the LG CTV ecosystem. This role sits within our core Product organization and will work closely with engineering data science analytics ad operations and commercial teams to build robust measurement frameworks that validate campaign reach frequency and audience alignment. Youll be responsible for defining and executing product initiatives that enhance our ability to measure report and optimize campaign delivery against defined audience targets.
Responsibilities:
Designs develops and manages measurement products that track and validate campaign delivery performance against target audience segments within the LG CTV ecosystem
Serves as the central resource connecting data science engineering sales and client success teams to build comprehensive measurement solutions that demonstrate campaign effectiveness and audience reach
Drives the development of audience verification tools and delivery measurement methodologies that provide transparency into campaign performance against defined targeting parameters
Collaborates with cross-functional teams to establish measurement standards develop reporting frameworks and analyze delivery data to ensure campaigns are reaching intended audiences
Manages stakeholder relationships across internal teams and external partners delivering clear measurement insights and performance reports that validate campaign delivery against audience targets
Owns the product lifecycle for measurement and reporting tools including metric definition data pipeline management and dashboard development for campaign delivery analysis
Creates comprehensive product documentation including detailed PRDs (Product Requirements Documents) release notes and user guides that clearly communicate measurement features functionality and implementation details
Conducts analysis of campaign delivery patterns and audience reach within the LG CTV ecosystem to identify measurement gaps and opportunities for enhanced targeting validation
Requirements:
Minimum 2 years of product management experience preferably in advertising technology media measurement or analytics platforms
Strong analytical background with experience in campaign measurement audience verification and delivery performance analysis
Demonstrated experience with CTV advertising measurement audience targeting validation or digital media campaign reporting
Proven track record of stakeholder management and cross-functional collaboration in fast-paced data-driven environments
Excellent communication and presentation skills with ability to translate measurement data and delivery insights to diverse audiences
Strong technical writing and documentation skills with proven experience creating PRDs release notes and user guides for complex products
Experience working with large datasets and familiarity with measurement tools reporting platforms and audience analytics
Bachelors degree in a relevant field such as Business Marketing Data Science Statistics or Engineering
Ability to thrive in a dynamic rapidly evolving industry with changing measurement requirements and tight reporting deadlines
Preferred:
Experience with connected TV measurement platforms audience verification tools or campaign delivery reporting systems
Background in audience measurement reach and frequency analysis and campaign delivery validation
Knowledge of privacy regulations and their impact on audience measurement and campaign delivery reporting
Experience with measurement methodologies statistical analysis and audience verification techniques
Familiarity with SQL data visualization tools or programming languages for measurement and reporting
Previous experience in a client-facing role delivering measurement insights to advertising agencies and brands
Understanding of the CTV advertising ecosystem and industry measurement standards for audience delivery and verification
LG Ad Solutions provides equal work opportunities to all team members and applicants and it prohibits discrimination and harassment of any type on the basis of race color ethnicity caste religion age sex (including pregnancy) national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by our policies or federal state or local laws.
We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability please send an email to to let us know the nature of your request.
Required Experience:
IC
Employment Type
Full-Time
