Senior Media Executive - Wafb

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB-TV is the CBS affiliate located in Baton Rouge Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets we focus on training and development of the best and brightest employees in the business.

Job Summary/Description:

We are seeking an experienced Media Executive to join our successful sales department. As a Media Executive you would be responsible for generating advertising revenue by identifying prospects developing partner-focused strategy building presentations negotiating and closing deals and building long-term relationships. Ultimately this position will increase sales and nurture client relationships to a high standard. This position may also handle house accounts and administrative tasks. Youre a self-starter enjoy keeping up on the latest trends are capable of prospecting and exploring new business have a history of media sales and love to hustle while using your creative side.

Duties/Responsibilities include but are not limited to:

Cultivating developing and maintaining relationships with key decision-makers at both the agency and client level
Answering leads in the form of incoming phone calls and emails
Handling house accounts and administrative tasks as needed
Utilizing marketing and sales collateral visual presentations research reports and sales support data to ensure prospective clients understand our range of capabilities
Developing comprehensive client proposals considering both television & digital tactics
Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
Managing prospects in CRM
Meeting and exceeding sales expectations monthly quarterly and annually

Qualifications/Requirements:

At least 2 years of media sales experience
Strategic consultative selling experience with proven ability to navigate large and complex deals
Proven experience in creating presentations
The ability to work across departments in order to meet the targets of the sales department
Expert negotiation skills with experience in high-level sales deals
Excellent organizational and project management skills with the ability to multitask prioritize and manage time effectively while also ensuring the accuracy of work through attention to detail
Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed
Proven ability to deliver timely accurate work products and demonstrate good follow-up and follow-through
Proven ability to build supportive and constructive relationships within and outside of the organization

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.