Marketing Manager North America
Marketing Manager North America
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1 Vacancy
Job Description
About the role
Were undergoing a transformative journey refocusing our digital marketing and website to better cater to B2B needs. In this pivotal role you will work closely with our regional marketing and commercial teams as well as our Digital Center of Excellence to drive new client acquisition and product uptake. Were looking for a strategic and hands-on B2B Marketer to drive OFXs growth efforts in North America. Youll work across the full marketing motion: lead generation funnel optimization campaign execution and content strategy.
As a specialist in B2B growth youll drive the strategies that convert users and prospects to business customers rigorously test them and scale what works. Youll play a vital role at the intersection of GTM Product Design Data Commercial and Marketing.
Youll work across teams tools and tactics to build high-performing campaigns that drive pipeline. From writing landing page copy and running paid campaigns to briefing freelancers and analyzing conversion datathis is a full-stack role for someone who can think and do.
This is a high-impact opportunity for someone who thrives in fast-paced environments has a strong point of view and is eager to help businesses and accounting firms grow.
Purpose of your role
As a Marketing Manager at OFX you will drive new customer acquisition and existing customer engagement through multi-channel campaigns targeting our B2B ICPs. You will work closely with our agencies and internal partners to localise our global brand strategy for in-region use and help lead dedicated campaigns for the region supporting both B2B B2C and B2B2C efforts within the overall acquisition marketing program to achieve customer acquisition targets.
Qualifications :
What youll do:
- Drive ideation implementation and execution of segment-based online marketing campaigns and programs to drive customer acquisition activation and engagement across US and Canada
- Be a brand ambassador and align campaigns to OFX brand and value proposition
- Analyze and identify messaging creative and channels that drive profitable conversions ongoing explaining reasons for performance ideas for improvement estimated spend and results
- Collaborate with broader marketing team on implementation success metrics analytics audience segmentation messaging promotions and retention strategies
- Work with the Acquisition Analytics & Finance teams to identify and address issues and opportunities both technically and in planning/prioritising.
- Actively demonstrate a data based insight optimisation and measurement operating methodology.
- Communicate with North American leadership team and the sales and customer service teams to ensure marketing campaigns are understood supporting sales targets and fully supported
- Manage budget tracking and forecasting with the Search Manager for geographies or campaigns you manage.
- Assess social landscape engagement and content opportunities
- Work closely with our website team on landing pages site optimizations and more to support conversion efforts in region
- Track measure and report on marketing promotions strategies and budget
- Manage agencies vendors and partners
- Partner closely with commercial teams on revenue generating campaigns emails tradeshows
What you bring
- Campaign management expertise and a passion for enhancing customer experience and revenue growth.
- 5 years of business campaign management marketing experience
- BA/BS degree or equivalent experience
- Experience working with or managing agencies
- Knowledge of digital tracking solutions (GA GTM DCM or similar)
- Strong analytical skills and proficiency in Excel
- Knowledge of Asana Airtable Pardot or similar tools
The salary range for this position is $120000.00 - $140000.00 USD. Exact salary offered will be dependent on multiple factors including level of experience job-related knowledge skills work location etc. In addition to base salary this role may be eligible for a variable bonus. As part of the compensation package benefits are also offered for all full-time roles and part-time roles working a minimum of 24 hours a week.
We also offer a flexible hybrid working model where employees typically work 1-2 days from one of our North American offices (San Francisco Toronto or Edmonton).
Additional Information :
Were OFXers because we want to make a difference. We see challenges as opportunities and were not afraid to roll up our sleeves to get stuff done. Were committed to making things easier for our clients pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.
We operate as one team cross-functionally and globally to drive outcomes that deliver excellence for our customers. Were curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career with leadership training secondments internal mobility and access to a large library of online learning.
- Make a difference. Through our Make a Difference program we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day which OFXers can use together or individually as well as matched giving and the opportunity to nominate charity of choice every quarter.
- Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers effort technical expertise or support through a range of global and regional channels and awards including quarterly and annual awards milestones and shout outs.
- Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether its a wellbeing activity end of year celebration or a monthly team get-together our team wants you to feel welcome!
- Benefits that mean something. We offer a range of fantastic benefits including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave youll feel well-supported at OFX.
- A great work environment. Enjoy work-life balance and flexibility with our hybrid work model in an inclusive diverse and non-hierarchal culture.
At OFX we are committed to fostering a diverse inclusive and accessible workplace where we value respect and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process please email us at .
We encourage you to apply if this role aligns with your career aspirations.
#LI-Hybrid
At OFX we are committed to fostering a diverse inclusive and accessible workplace where we value respect and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process please email us at .
We encourage you to apply if this role aligns with your career aspirations.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
