Marketing Specialist å¸åºä¸å
Marketing Specialist å¸åºä¸å
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Job Description
About the role
As a Senior Marketing Specialist you will play a vital role in connecting game development with players around the world. You will work closely with both development and publishing teams to define marketing strategies execute campaigns and enhance product visibility and player engagement across key markets.
What you will do
- Develop and execute full-cycle marketing strategies in collaboration with publishing teams tailored to product features and target audiences.
- Manage marketing projects from development to launch ensuring timely delivery of campaigns across online/offline channels.
- Work closely with product planning monetization and operations teams to align positioning and key messages across all communications.
- Lead content marketing initiatives including social media operations community engagement and influencer partnerships.
- Analyze campaign performance and user feedback continuously optimizing strategies to improve ROI.
- Drive localized marketing efforts with a global mindset adapting campaigns to fit cultural and media nuances of each market.
- KOL
Qualifications :
Must Have
- 5 years of marketing experience in the gaming industry with proven success in leading full-cycle projects.
- Familiarity with domestic and international marketing practices; experience with successful cross-border campaigns is a plus.
- Strong skills in social media and content planning; familiarity with platforms such as Weibo Bilibili Douyin Twitter YouTube etc.
- Excellent cross-functional collaboration and project management abilities.
- Fluent in English for daily communication and reporting.
Nice to Have
- Experience in overseas publishing localization or community/content operations.
- Familiarity with user growth strategies and data-driven marketing including A/B testing and ad performance optimization.
- Passion for music dance or content-related creative fields.
- Creative skills such as campaign ideation scriptwriting or viral content creation
- 5
- BTwitterYouTube
- /
- A/B
Additional Information :
Ubisoft CSR commitment
Making a long-lasting positive impact for our players our teams our partners and our planet.
In Ubisoft we are working to enrich players lives through unique and memorable gaming experiences and by improving the positive impacts of our games. To get there we are creating a safer more inclusive work environment we are giving back to the communities where Ubisoft operates by working with local non-profit partners and by working to reduce the environmental impact of our business.
To learn more about Ubisofts Environmental Commitment
Play Green: Ubisofts Commitment to Global Carbon Neutrality
No
Employment Type :
Full-time
Employment Type
Full-time
