Specialist, Advertising
Specialist, Advertising
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
MEDIA CAMPAIGN MANAGEMENT
Implement integrated and digital media plans for advertising campaigns in collaboration with the media agency and campaign managers. Media touchpoints may include TV WebTV Display Social Search Radio Out-Of-Home Advertising (OOH) and Retail Media Networks across different purchasing models such as Direct vs. Programmatic.
Be responsible for the daily management of campaigns (whether through an agency or in-house buying) including executional requirements (outlined below) media optimizations reporting and budget reconciliation.
Ensure agencies provide insightful comprehensive post-campaign analyses on schedule applying the learnings to future campaigns.
Collaborate with the media agency to develop and manage campaign benchmarks on a continuous basis.
Coordinate with internal Campaign Managers to ensure creative materials are produced and delivered according to specifications for media plan execution.
BUDGET MANAGEMENT
Manage daily campaign media budgets ensuring they are optimized for the most effective placements and fully utilized.
Ensure media activity is billed and reconciled accurately and promptly.
Ensure media activities are accurately represented across both planned and reconciled phases in internal Red Bull and agency budget management platforms collaborating closely with the agency and finance teams.
DIGITAL MEDIA STEWARDSHIP
Make sure all digital media campaigns are executed according to Red Bulls requirements.
Utilize and analyze all available data including first-party (0/1P) and third-party (3P) sources for media targeting to ensure campaigns adopt an audience-centric strategy.
Stay informed about the latest digital media trends partners and emerging technologies to consistently innovate and diversify media plans on a continuous basis.
MEDIA TRAINING & EDUCATION
Assist in building the teams expertise across all emerging media channels and adapt to channel evolution based on changing consumer habits.
Foster thought leadership and provide education to ensure that internal Advertising and Brand teams remain consistently ahead in the ever-evolving media landscape.
Qualifications :
Media/Advertising Experience: Minimum of 3-5 Years
Experience in advertising for consumer or lifestyle brands; agency experience is desirable
Strong knowledge of all media channels and integrated media planning throughout the marketing funnel (Awareness Consideration Conversion Loyalty)
Practical experience in purchasing across social media and WebTV
Capability to analyze data and extract key insights to enhance future plans
Ability to manage multiple projects simultaneously and meet strict deadlines
Independent self-motivated with a results-oriented approach
Capacity to collaborate effectively with campaign managers and agency partners
Exceptional verbal and written communication skills
Excellent organizational skills and attention to detail
Understands and embraces the Red Bull culture and lifestyle
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65600 $98400 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
