B2C Developing Manager
B2C Developing Manager
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Job Description
Brand Strategy & Marketing Execution
Develop and execute the brand strategy for household yeast including positioning messaging and equity enhancement across all touchpoints.
Develop home-bakers product mix portfolio optimization and pricing strategies.
Design 360 marketing campaigns and media (digital social media TikTok influencer/KOL partnershipsBILIBLI joint activities) and annual plans
Lead e-commerce brand strategy implementation focusing on flagship store operations TikTok content creation and consumer engagement to achieve market share goals.
Design tech service and menu play book for home-bakersestablish home bakers committee leveraging digital marketing platform.
Tech knowledge training
Online Sales Management
Own the online business development plan including revenue targets platform expansion (e.g. Tmall TikTok Shop) and E-DTs acquisition.
Implement BTC brand strategy in each segment and manage E-commerce retailers in trading terms
Manage relationships with e-commerce operators ensuring product visibility conversion optimization and retail price compliance.
Analyze sales performance data to refine tactics and maximize ROI.
Offline Sales Management
Drive offline channel growth by developing key retailers distributors and grocery ensuring alignment with regional market demands.
In-store visibility and assortment sell in
Negotiate contracts manage trade promotions and monitor inventory levels to achieve sales targets.
Operations & ARAP
Oversee customer service including order/premium fulfillment dispute resolution and post-sales support.
Manage BTC logistics and warehousing re-packing management optimizing inventory turnover and delivery efficiency.
Lead accounts receivable/payable processes including reconciliation payment tracking and financial reporting.
Cross-functional Leadership
Collaborate with marketing strategybaking center supply chain and finance teams to align product innovation cost control and market strategies.
Mentor a team of marketing sales and operations professionals fostering a culture of accountability and agility.
Collaborate with global BTC category to bridge global instruction and local insights
The management of external agents and ROI efficiency
Qualifications :
Bachelors degree in Marketing Business Administration or related field; MBA preferred.
10 years of experience in brand management omnichannel sales and P&L leadership preferably in FMCG food ingredients or e-commerce industries.
Proven track record in managing TikTok campaigns flagship stores and B2C/B2B distribution networks (online and offline).
Strong financial acumen with experience in logistics AR/AP management and pricing strategies.
Expertise in Chinas digital ecosystem and retail landscape; fluency in English and Mandarin.
Brand Strategy & Consumer Product Development Omnichannel Sales Leadership
E-commerce & TikTok Marketing Offline Retail Expansion Logistics & Financial Management
Additional Information :
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
