Principal Product Marketing Manager - Ecosystem

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora hallo vtejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane Perth and Adelaide. But you have choice in where and how you work we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

As Canva scales change continues to be part of our DNA and this role is no exception. While the current focus is on helping shape how Canva drives value communicates plan differentiation and grows our self-serve business the scope may evolve based on business needs and your strengths. And we like to think thats all part of the fun.

At the moment this role is focused on:

As a Principal PMM for Ecosystem youll own the product marketing strategy for apps integrations and extensibility at Canva. This means working across three core pillars:

1. Strategic Integrations: ensuring were building the right native integrations (AI platforms Ad Tech communication tools etc.) launching them effectively and driving adoption across core workflows.

2. Developer & Platform PMM: owning positioning messaging and enablement for Canvas developer platform making it easy and compelling for builders to create on Canva.

3. SI & Partner Go-to-Market: partnering with Strategic Integrations and Partnerships teams to support key system integrators and third-party partners in successfully launching and scaling their solutions.

Youll lead strategy and execution across the entire product lifecycle from identifying ecosystem opportunities to informing roadmap decisions to launching products and driving ongoing adoption. Youll also help define how we measure success enable internal and external stakeholders and tell the story of how Canvas ecosystem creates value.

This is a highly strategic cross-functional and autonomous role with the opportunity to help shape Canvas evolution from product to platform.

What youd be doing in this role

• Lead the product marketing strategy for Canvas ecosystem covering integrations apps and the developer platform. Your work will drive adoption partner success and long-term platform growth.

• Define and evolve a compelling narrative for Canvas extensibility that is rooted in real customer and developer needs. Ensure it is clear differentiated and resonates across key audiences including partners developers and end users.

• Establish a clear view of target audiences for the ecosystem strategy. Use these audience definitions to guide messaging enablement product direction and go-to-market planning.

• Drive go-to-market strategies and launches for high-impact integrations and platform capabilities in close collaboration with Product Partnerships and GTM teams across Canva.

• Build and maintain strong feedback loops by gathering insights from users developers partners and internal teams. Use these insights to inform strategy shape the roadmap and surface new opportunities.

• Create differentiated messaging and positioning that reflects a deep understanding of the market and competitive landscape. Ensure this messaging is consistent across product sales and marketing channels.

• Partner with Canvas marketing teams to ensure ecosystem capabilities are integrated into broader campaigns and messaging wherever they enhance the story.

• Support sales and success teams by providing high-quality enablement materials including messaging frameworks demo narratives and competitor comparisons.

• Contribute to pricing packaging and monetization strategy by bringing forward market insights and a strong understanding of customer and partner needs.

Were looking for a strategic senior PMM with a strong product mind platform thinking and experience bringing technical or ecosystem-based offerings to market. Youre comfortable in ambiguity excited by zero-to-one problems and passionate about creating value through extensibility.

Youre as confident shaping strategy as you are writing messaging. You understand how to influence without direct authority and you know how to turn product complexity into clear differentiated stories for users partners and internal teams alike.

Youll thrive in this role if you have:

• Deep experience in product marketing for APIs integrations platforms or ecosystems

• Proven success launching technical products and driving adoption across multiple audiences (end users developers partners)

• Strong strategic thinking and a clear opinionated view on what good looks like for extensibility and platform growth

• A background in SaaS B2B or platform companies ideally in roles that spanned both product and go-to-market

• Exceptional communication and stakeholder management skills

• A collaborative low-ego approach with a bias for action and outcomes

• Familiarity with developer or technical partner audiences (developer PMM experience a strong plus)

• Experience supporting partner co-marketing integrations GTM or developer enablement programs

• Are comfortable working as an autonomous IC leading laterally through influence and relationships rather than directly through reporting lines
   

About the team:
Canvas mission is to empower the world to design and our ecosystem is how we make that mission exponential. By integrating with the tools people use every day from productivity platforms to publishing channels and enabling third-party developers and partners to build within Canva we can deliver more value deepen engagement and unlock entirely new growth loops.

Weve made incredible progress scaling our app ecosystem and partner integrations. But to truly maximise this opportunity we need to operate with the same level of insight strategy and go-to-market excellence that we bring to our core product.

Thats why were hiring a Principal PMM to run Ecosystem product marketing. This IC role will drive the strategy and execution across our highest-priority apps and integrations making sure we build the right ones land them powerfully in-market and unlock growth through strategic partnerships and developer enablement.

This is an outcome-critical multiplier role: it ensures Canva becomes not just a product but a platform woven into the workflows of teams enterprises and creators around the world.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

Yes

Employment Type :

Full-time