VP, Demand Marketing
VP, Demand Marketing
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Job Description
With 1000 intelligence professionals over $300M in sales and serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence company!
About Recorded Future
Recorded Future is the leader in intelligence-driven cybersecurity helping organizations stay ahead of threats. Our mission is to provide unparalleled insights into the digital threat landscape empowering enterprises to secure their operations with confidence. Join us to help shape the future of cybersecurity in a fast-paced high-growth environment.
About the Role Recorded Future is looking for a strategic data-driven Vice President of Demand Marketing to lead its global team and scale pipeline growth across all channels and regions. As a key member of the marketing leadership team the VP Demand Marketing will own the global demand generation strategydriving alignment with sales optimizing marketing efficiency and elevating marketings impact on revenue.
This is a highly visible role ideal for a seasoned B2B SaaS marketer ready to shape aworld-class demand function at scale demonstrated through the following traits.
- Resilience: Has a persistent wont give up attitude and recovers from setbacks. Able to adapt and deal with high stress situations not in the playbook
- Work Ethic: Committed to win performs at a high work rate over an extended period-of-time.
- Secure in their Competence: Not arrogant but confident in what they know and do not know. Trust in their team and are willing to ask for and take input from others. Willing to bevulnerable.
- Executive Presence: Exhibits executive presence and communication skills to functioneffectively in the role.
- Own global demand generation strategy execution and outcomes aligned to revenue goals.
- Lead and mentor a global team across digital ABM and content programs partnering closely with field marketing to align strategy and execution.
- Launch and optimize multi-channel campaigns across paid media organic events and webinars.
- Drive website performance through A/B testing SEO and UX strategy to increase hand-raises.
- Deepen marketing and sales alignment through shared metrics and pipeline accountability.
- Expand and refine ABM strategies targeting enterprise-level accounts.
- Partner with cross-functional leaders across product sales field marketing and brand.
- Track and improve marketing efficiency metrics: CPC cost per MQL cost per opportunity.
- Report pipeline contribution and marketing ROI to executive leadership.
What Youll Bring
- Achievement of quarterly and annual pipeline generation targets
- Improvement in conversion rates across the marketing and sales funnel
- Reduction in customer acquisition costs (CAC)
- Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates
- Enhanced alignment between marketing and sales team
- 15 years of B2B marketing experience including 7 years in demand generation leadership
- Experience in B2B SaaS; cybersecurity industry background preferred
- Proven success scaling marketing-sourced pipeline and improving MQL-to-SQLconversions
- Expertise in building and leading global demand generation teams (US EMEA APJ)
- Deep experience running integrated multi-channel campaigns with measurable ROI
- Strong knowledge of modern MarTech stacks (Marketo Salesforce ABM platforms)
- Strategic mindset with ability to balance long-term vision and short-term execution
- Strong analytical skills and a passion for data-driven decision making
- Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives
- Lead the planning development and optimization of multi-channel demand generation programs across digital content and event marketing
- Build and manage relationships with key stakeholders across sales product marketing and executive teams
- Own pipeline metrics and revenue contribution targets providing regular reporting and insights to executive leadership
- Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising content syndication webinars and virtual events
- Work with web team to drive digital initiatives and run A/B testing to increase hand raises on our website
- Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts
- Build and mentor a high-performing demand generation team
- Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution
- Collaborate cross-functionally with brand content product and field marketing teams toensure aligned messaging and execution
- Foster a data-driven culture focused on continuous optimization and testing
Why should you join Recorded Future
Recorded Future employees (or Futurists) represent over 40 nationalities and embody our core values of having high standards practicing inclusion and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.
Want more info
Blog & Podcast: Learn everything you want to know (and maybe some things youd rather not know) about the world of cyber threat intelligence
Linkedin Instagram&Twitter: Whats happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to our recruiting team at
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race religion color national origin gender including pregnancy sexual orientation gender identity age marital status veteran status disability or any other characteristic protected by law.
Recorded Future will not discharge discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about discussed or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts and in alignment with our hiring practices across all jurisdictions.
Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future including those sent to our employees or through our website will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Futures recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
Required Experience:
Exec
Employment Type
Full Time
