Fractional Director of Growth Marketing - Contractor
Fractional Director of Growth Marketing - Contractor
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Salary Not Disclosed
1 Vacancy
Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Were looking for a Director of Growth Marketing to lead Mixpanels demand generation globally with a focus on driving high-quality pipeline accelerating revenue and supporting international expansion.
This is a high-impact leadership role responsible for orchestrating full-funnel cross-functional marketing programs that fuel Mixpanels growth. Youll partner closely with sales SDRs RevOps and product marketing to deliver results through strategic ABM vertical campaigns and outbound acceleration.
This role also plays a key connector between our product-led motion and enterprise pipeline helping identify nurture and convert high-intent product users into sales-qualified opportunities.
Responsibilities
- Own NB and Expansion pipeline growth globally delivering integrated campaigns that convert target accounts across North America EMEA and APAC
- Lead and evolve industry-specific campaigns and integrated campaigns adopting tailored GTM strategies and content for high-opportunity sectors
- Partner with sales leadership to build and execute ABM programs aligned to top accounts and territories
- Help scale the SDR team delivering messaging campaign support and plays that drive outbound effectiveness
- Optimize Mixpanels website and digital experiences for buyer conversion across geos personas and stages of the funnel
- Partner with RevOps to build scalable reporting and attribution frameworks giving visibility into campaign performance and ROI
- Design and run lifecycle nurture programs that activate re-engage leads across all channels and upsell self-serve users into sales conversations
- Work with product and growth teams to test and expand PLG-to-SLG handoff strategies such as PQL scoring usage-based outreach and in-app CTAs
- Hire mentor and scale a global team of growth marketers
Were Looking For Someone Who Has
- 10 years of B2B SaaS marketing experience with 5 years in a demand or growth leadership role
- Proven track record driving pipeline and revenue in sales-led GTM environments
- Experience with ABM and integrated marketing campaigns in a complex multi-stakeholder buying process
- Hands-on experience building and managing successful SDR or outbound marketing partnerships
- Familiarity with global growth strategies including regional localization field marketing and multi-geo campaign orchestration
- Strong understanding of PLG principles particularly as they relate to enterprise selling and product-qualified leads
- Proficiency with Salesforce 6sense G2 or similar tools
- Highly collaborative metrics-driven and excited to move fast and test often
- Comfortable managing hybrid teams across time zones
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Director
Employment Type
Contract
