Key Responsibilities:
- Develop and Execute Campaigns: Create launch and manage targeted advertising campaigns across Amazon (India and US) Flipkart eBay and Etsy.
- Optimization: Continuously monitor analyse and optimize campaigns for best performance (CPC CTR ACoS ROAS) and adjust bids and targeting accordingly.
- Budget Management: Allocate and manage advertising budgets effectively ensuring optimal spend and maximum returns.
- Keyword Research & Strategy: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and strategies to improve product visibility and sales.
- Reporting and Analysis: Generate and interpret ad performance reports providing actionable insights and recommendations to improve ad strategies.
- A/B Testing: Perform A/B testing for different ad creatives targeting bidding strategies and product listings to identify what drives the best results.
- Collaboration: Work closely with the product creative and content teams to align advertising strategies with product launches promotions and seasonal campaigns.
- Stay Updated: Keep up with the latest trends tools and best practices in e-commerce advertising to ensure our campaigns are always up-to-date and effective.
Key Skills and Qualifications:
- Proven Experience: At least 1-3 years of hands-on experience in managing paid advertising campaigns on e-commerce platforms like Amazon (India & US) Flipkart eBay and Etsy.
- Platform Expertise: Deep understanding of Amazon Ads (Sponsored Products Sponsored Brands and Display) Flipkart Ads eBay Promoted Listings and Etsy Ads.
- Data-Driven Approach: Strong analytical skills with the ability to interpret data create reports and derive actionable insights.
- Tools Proficiency: Proficient with Amazon Seller Central Amazon Advertising Console Flipkart Ads eBay Seller Hub Etsy Ads.
- SEO & Keyword Research: Expertise in keyword research and SEO best practices to drive organic and paid visibility.
- Campaign Optimization: Knowledge of A/B testing bid management and optimization techniques to improve campaign performance.
- ROI Focused: Strong understanding of key performance indicators (KPIs) such as ACoS ROAS CPC and CTR and experience in improving these metrics through optimization.
- Creative Abilities: Experience in working with creative teams to produce compelling ad creatives and product images that drive high engagement.
- Communication Skills: Strong communication skills to collaborate effectively with internal teams and external stakeholders.
- Project Management: Ability to manage multiple campaigns and projects simultaneously working efficiently in a fast-paced environment.
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