PPC Specialist US/Canada markets
PPC Specialist US/Canada markets
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Job Description
Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force.
Tasks
Were looking for a courageous humble and motivated person to be part of their growing PPC team. If youre passionate about Google Ads always chasing the latest paid search trends and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive US and Canadian markets we want to hear from you.
Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads Bing ASA apple search ads- UAC Google universal app campaigns- YouTube)
- Conduct keyword selection and audience targeting
- Collaborate with other departments (CRM Developers BI etc.)
- Monitor budgets and adjust bids to improve ROI
- Track KPIs to assess performance and identify issues
- Produce reports and dashboards for management
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple markets
- Identify and mitigate click fraud risks
- Stay up to date with SEM trends
Requirements
- Minimum 2 years of paid search experience in the iGaming industry
- Proven experience managing PPC campaigns targeting the US and/or Canadian markets
- Experience in data analysis and reporting
- Familiarity with multiple platforms (Google Ads Facebook Microsoft Ads ASA) preferred
- Proficiency with analytics tools (Google Analytics Tableau Power BI etc.)
- Strong Excel skills (pivot tables formulas data analysis)
- Excellent communication skills
- Analytical thinking with strong math skills
- Google Ads certification preferred
- Experience with keyword research analysis and optimization tools
- Fluent in English another language
- Proactive and self-motivated
Employment Type
Full Time
