Social Media Manager
Social Media Manager
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Job Description
Job Details
Description
Who We Are
Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates the nations largest Pilates brand; CycleBar the nations largest indoor cycling brand; StretchLab a concept offering one-on-one and group stretching services; YogaSix the largest franchised yoga brand; Pure Barre a total body workout that uses the ballet barre to perform small isometric movements; Rumble a boxing-inspired full-body workout; BFT a functional training and strength-based fitness program; and Lindora a metabolic health brand. Through the Companys eight brands and the On-Demand virtual platform XPLUS Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.
Job Summary:
The Social Media Manager is responsible for developing and executing our brands social media strategies to increase online presence engage and grow our audiences and drive measurable results that support our marketing goals.
This role involves managing social media channels for our portfolio of brands each with a distinct brand voice. This Manager will create compelling content analyze performance metrics and collaborate with cross-functional teams to ensure consistent brand messaging. The ideal candidate is creative data-driven and passionate about building vibrant online communities across platforms such as Facebook Instagram TikTok and others.
Responsibilities
- Manage multiple brands social media strategies at the national level aligned with overall marketing goals and brand voice.
- Develop and implement an always on social media presence including a regular cadence of content development posts and calendar while continually reviewing performance metrics to evolve as needed to engage our core audience.
- Create curate and schedule engaging content across all social media platforms to increase followers engagement and conversions.
- Collaborate with marketing creative and brand teams to produce content that supports campaigns and brand initiatives.
- Analyze social media performance using analytics tools generate reports and provide insights to optimize content and strategy.
- Stay current with social media trends platform updates and best practices to keep the brand at the forefront of digital engagement.
- Manage organic and paid social media campaigns working in collaboration with cross-functional marketing teams and/or agencies executing content defining audiences and ensuring goals are met.
- Collaborate with influencers and brand ambassadors to amplify reach and engagement.
- Ensure all social media activities comply with brand guidelines and legal standards.
- Provide strategic guidelines to franchisees who manage their own social channels (locally) while also gaining insights from local channels and implementing learnings at the national level.
Pay Range:$73500-$95000
Benefits:
- Role has opportunity for bonus.
- Medical Dental and Vision benefits
- This role is eligible for a monthly cell phone allowance
- Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise- up to 30% off wholesale price
- On-site gym
- On Campus Amenities: Reborn Coffee Shop Hangar 24 Mini Putting Green Basketball Court Bird Sanctuary Car Washing Services (M/W) Dry Cleaning Services
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Qualifications
Qualifications:
- Bachelors degree in Marketing Communications Journalism or a related field.
- 4 years of experience managing social media channels for brands or organizations.
- Strong understanding of social media platforms algorithms tools and best practices.
- Proven ability to create engaging content that drives audience growth and engagement.
- Experience with basic social media advertising management and analytics tools (e.g. Google Analytics Facebook Business Manager).
- Excellent written and verbal communication skills with strong attention to detail.
- Creative mindset with the ability to think strategically and execute tactically.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of paid social advertising and campaign management is a plus.
- Experience in an agency or multi-brand environment.
Required Experience:
Manager
Employment Type
Full-Time
