Senior Product Marketing Manager
Senior Product Marketing Manager
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
We need a dedicated individual to develop and carry out marketing strategies encouraging growth and fostering loyalty with Adobe Express customers. This position requires collaboration with different marketing teams to ensure cohesive and effective execution of marketing campaigns.
What Youll Do
- Deliver acquisition strategies including target audience needs definition use case prioritization messaging & positioning and competitive assessment
- Measure against key success metrics such as awareness & perception market share site visits trials and active use
- Deliver ongoing user and market research to uncover new insights trends and opportunities
- Partner with marketing teams such as Social & Community to ensure flawless execution of cross-channel campaigns improving the brands presence and efficiency in acquisition efforts
- Set goals and targets to assess the impact of outbound initiatives based on historical benchmarks and/or industry standards
What Were Looking For
- Self-starter and proactive leader with 6 years of product marketing experience from a technology SaaS company
- Customer-first approach. Understand their needs and motivations to build outstanding messaging and value propositions
- Experience working on demand generation campaigns with/at agencies passionate about digital social media and influencer marketing
- Passionate about helping creators and business communicators create promotional content as well as build and grow their businesses
- Proficient in using content creation apps whether for personal projects or professional endeavors
- Proven ability to partner with channel and go-to-market teams to define and implement new strategies and initiatives to achieve business goals
- Experience partnering with market researchers and translating insights into measurable strategies
- Demonstrates outstanding analytical skills to identify analyze and use data to provide recommendations
- Bachelors degree in business or marketing; MBA or equivalent experience preferred
What Youll Need to Succeed
- Executive presence and excellent interpersonal skills
- Positive relationship building and influence skills across functions
- An outside-in approach focusing on customer needs and external market trends to drive innovation and strategy
- A proactive high-energy approach with the ability to navigate ambiguity and get results
- Strong analytical and problem-solving skills with a data-driven approach
- Capability to handle various responsibilities in a fast-paced evolving environment
- Enthusiasm for social digital and marketing trends with a desire to remain up-to-date
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Manager
Employment Type
Full-Time
