Senior Marketing Manager - Ostomy Care

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit .

About the role

The Senior Marketing Manager for Ostomy Care in Italy is a critical leadership role within the organization reporting directly to the Commercial Director. This position is based in Rome and falls under the Ostomy Care business unit. The primary purpose of this role is to develop and execute strategic marketing plans that drive growth and enhance market presence in the ostomy care sector. The scope of the role includes overseeing market analysis product positioning promotional activities and stakeholder engagement.

The impact of the Senior Marketing Manager is significant as they will collaborate with cross-functional teams including Sales Market Access Patient Support Team Customer Service Logistic Sales Force Effectiveness Global and European Marketing to align marketing strategies with organizational goals and ensure excellence execution. Measures of success for this position include achieving market share targets driving revenue growth and enhancing brand recognition within the industry.

Key duties and responsibilities

• Develop and execute comprehensive strategic marketing plans leveraging a multichannel approach (traditional and digital) to drive growth and market presence

• Conduct market analysis to identify opportunities and threats.

• Oversee end-to-end execution of marketing campaigns across multiple channels including digital social media email and events

• Engage with key stakeholders including healthcare professionals patients patients associations to enhance brand recognition and credibility

• Manage and allocate the marketing budget effectively to maximize ROI

• Collaborate with sales market access and patient support team to ensure cohesive messaging and branding

• Collaborate with Clinical Trainer to develop outstanding training initiatives for Sales Team Patients and HCPs

• Ensure seamless execution of marketing plans through effective teamwork and communication with Global and European Marketing Team

• Monitor and evaluate the effectiveness of marketing strategies in achieving market share targets and revenue growth

• Lead and mentor the marketing team fostering professional growth and best practices

Skills & Experience:

• 7 years of experience in marketing with at least 2 years in a leadership role

• Expertise in digital marketing tools and techniques

• Exceptional written and verbal communication skills

• Proficiency in project management

• Strong analytical skills to interpret data and make data-driven decisions

• Demonstrated ability to lead and manage diverse teams effectively

• Experience in pharmaceutical medical device or mass market industry is a must

Qualifications/Education:

• Bachelors degree in marketing Business Administration Management Engineering or a related field.

Dimensions:

Team

5 direct reports

Principal Contacts & Purpose of Contact

Internal Sales Market Access Patient Support Team Customer Service Logistic Sales Force Effectiveness Global and European Marketing

External Nurses Surgeons Pharmacists Patients Patients Associations

Travel Requirements

10%

Languages

• English: Fluent in Speaking Writing/Reading

• Italian: Fluent

Working Conditions

Hybrid working 2 days per week in the office in Rome driven by business requirements as Convatec has a flexible approach to office working

What youll get:
Hybrid role based in Rome
Competitive salary bonus
Training & developmentopportunities
Collaborative supportive culture

Ready to join us
At Convatec were pioneering trusted medical solutions to improve the lives we touch. If youreready to make a real impact apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

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