Content Marketing Manager

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event receiving realtime financial information or working with colleagues in an online collaborative environment - consumers simply expect realtime digital experiences as standard. At Ably were not just witnessing this revolution were powering it - at scale.

At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build extend and deliver powerful digital experiences in realtime delivering billions of messages for millions of devices every day and supporting organizations like Split Hubspot Toyota and Genius Sports.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And wed like your help.

About this role

Were looking for a Content Marketing Manager to lead our inbound content strategy and help drive high-quality ICP-validated leads through engaging SEO- and AI-optimized content. Youll develop and execute a content program that attracts technical and business audiences balances lead generation with mid-funnel engagement and expands our reach through off-site distribution.

This is a hands-on cross-functional role - working closely with Product Marketing and Growth to craft content that resonates and performs. Youll also use AI tools to automate ideation brief creation and scale production without compromising quality.

Youll be joining a team that values sharp thinking technical depth and content thats actually useful - not just filler. If youre excited about whats next for SEO distribution and AI-assisted content this role is for you.

Day to day you will

• Own the content strategy.Create and execute a roadmap that grows qualified inbound traffic and supports funnel conversion.
• Drive off-site distribution.Get our content in front of the right people via developer communities LinkedIn forums and partners.
• Use AI to scale smarter. Build and evolve workflows using tools like ChatGPT for briefs outlines ideation and repurposing.
• Create multi-format content. Oversee and contribute to blogs guides bespoke thought leadership content videos webinars and more - tailored for devs PMs and tech leaders.
• Balance growth and engagement. Deliver content that brings in new leads and deepens relevance for our ICPs at every stage of the funnel.
• Optimize for search-human and machine. Maintain strong SEO fundamentals and implement GEO to stay ahead.
• Track what matters. Measure traffic engagement conversion and ICP alignment - adjusting based on what works.
• Keep evolving. Test new formats collaborate with internal experts and bring fresh thinking to how we build and ship content.

Wed love to talk if you have

• Extensive experience in B2B content marketing (minimum of 2 years leading content or strategy initiatives).
• Proven ability to grow organic traffic and leads through smart SEO content.
• Experience creating for both technical and business audiences.
• Strong editorial judgment and content production know-how.
• Fluency in using AI tools like ChatGPT/Claude/Gemini to assist and scale content workflows.

Bonus points if you have

• Experience with developer-focused content and technical product marketing.
• Familiarity with SEO and content tools (e.g. GA4 Ahrefs Semrush ContentKing).
• Understanding of GEO SGE and emerging trends in search visibility
• Experience producing or overseeing video webinar or interactive content.
• Managed freelancers or small teams

Whats it like to work at Ably

Were tackling planet-scale problems and our ambitions are a testament to that. Youll join a successful deeply motivated and collaborative team that thrives on innovation experimentation and autonomy. To get a sense of life at Ably visit our careers can also read about the origins of Ablys core values on our blog.

We believe in fostering a culture thats built on inclusivity and mutual respect among all team members and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks development and wellbeing allowing them to be their best selves and do great work.

• A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that youre welcome to work wherever suits best for you.
• Equity. Were a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme.
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days plus a day off to enjoy your birthday).
• Enhanced parental leave package so that you can take the time you need to get to know your new family member rest and recover.
• Home workstation budget of 500 on joining (and 150 p/a thereafter) so that your home office is set up to serve you well and that you have everything you need to work comfortably.
• Personal learning and development budget of 1000 annually and 5% L&D time during working hours to focus on improving your skillset.
• Private healthcare with BUPA.
• Medical cash plan to cover a range medical and dental costs.
• Mental wellbeing coaching and counselling from Self Space.
• Monthly wellbeing budget via Juno.
• Life assurance and income protection.
• Access to Tech & Cycle to Work schemes.
• Weekly snack allowance for our end-of-week Need To Know meeting.
• A fully-paid one-month sabbatical after five years with Ably.

Diversity Inclusion & Belonging at Ably

We believe our differences as individuals is what makes us great. Our people are at the heart of what we do and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age disability gender sexual orientation parental status race religion educational background or neurodiversity. Ably has an amazing opportunity ahead of us and we want anyone to be able to contribute to that opportunity.

If you enjoy working as part of a technology company value open source and love solving hard problems - then wed love to hear from you regardless of whether you fit the job description exactly or not. If in doubt drop us an email; wed be more than happy to give you some advice on your application.