Regional Brand Manager
Regional Brand Manager
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Job Description
About the Role: We are seeking a Brand Manager to join our Americas Peripheral team from a remote home office. In this role you will be responsible for regional product plans and strategy to ensure product growth and maintenance. You will contribute to the success of the overall Americas Peripheral business within the peripheral vascular portfolio as you work in close partnership with functional partners to achieve the Americas goals and objectives.
This is a remote position and you can work from home in most locations within the United States.
- Understand/analyze customer unmet needs and translate to global counterparts for product line extensions and new product development activities while identifying product growth and expansion opportunities within the region
- Translate customer insights into differentiated product value propositions and positioning for priority segments
- Implement effective marketing strategies to launch grow or defend on market products across the region
- Monitor regional product pricing and provide pricing input to Regional Category Leader to meet profitability targets
- Supports Global Brand Manager counterparts in identifying product improvement opportunities and managing global supply planning
- Responsible for regional product go-to-market strategy and launch execution to include country level launch phasing sales channel training plans translation of global promotional materials regional launch metrics collection and reporting etc.
- Responsible for collaborating with Marketing Communications partners in localization of global product level messaging for regional and/or country deployment
- Responsible for ensuring high quality content is submitted for cross-functional review and approval
- Work closely with local teams on pricing and contracting strategies and implementation with support from Regional Category Leader
- Ensure communications are consistent with labeling
Required Qualifications:
- Minimum of 7 years commercial marketing experience in the medical device pharmaceutical or life sciences industries
- Strong communication and interpersonal skills
- Demonstrated ability to influence and integrate individuals and teams to execute against strategic plans
- Demonstrated ability to develop product positioning and value propositions
- Demonstrated capability in constructing and executing commercial strategic marketing plans
- Demonstrated ability to collaborate across marketing and other functions to reach business objectives
- Ability to travel up to 25%
Desired Qualifications:
- MBA
- Experience with regulated implantable devices
- Commercial product launch experience
This role requires ongoing access to U.S. hospitals and compliance with facility-specific access policies (which may include a requirement to provide proof that you are fully vaccinated with one of the COVID-19 vaccines) vendor credentialing requirements including drug screening background checks immunization and training.
Remote Working Arrangements are permitted for Associates in the continental United States (US) and Canada with appropriate approval and compliance with Gores remote working policies from the country in which they are employed. For fully remote roles the following locations are not eligible for new fully remote work arrangements: Alaska and Hawaii (for all roles) and Rhode Island (for wage/hourly roles only).
What We Offer: Our success is based on the capability and creativity of our Associates and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for profit-sharing. Learn more at believe in the strength of a diverse and inclusive workplace. With diverse perspectives ideas and experiences we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race color religion sex gender national origin ancestry age status as a qualified individual with a disability genetic information pregnancy status medical condition marital status sexual orientation status as a covered veteran gender identity and expression and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories e.g. arrest and conviction records in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at Experience:
Manager
Employment Type
Full Time
Key Skills
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