Multi Property Digital Marketing Strategist and Analytics Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
JOB SUMMARY
The Digital Marketing Strategist sits at the intersection between Marriott Internationals eCommerce marketing and global distribution strategies to maintain and grow individual hotels business. This role uses effective digital marketing strategies to deliver customer engagement activities that help drive awareness and profitability at the property level. You will also manage overall activation of their property strategies in owned and third-party electronic channels ( multi-lingual global sites OTAs meta search sites search engines and other eMarketing vehicles). This role will work on behalf of properties to increase revenue grow market share and create a compelling experience that steers customers towards booking via our direct online channels and other third-party sites for accommodation restaurants spa and recreation facilities. The Digital Marketing Strategist serves as a thought leader to their group of hotels providing local area and global insight to enhance their digital experience. To this end he/she will be in touch with properties on a regular basis to make sure they are fully activated and optimized on and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging thats relevant on-brand and genuinely engaging. The position reports to the MP Snr Director of Marketing and is responsible for strategic recommendations not only for paid media but also owned media channels including hotel the successful execution and analysis of digital deliverables in a timely matter and within budget; formulating monthly reports showcasing analytics and success metrics of campaigns.
CANDIDATE PROFILE
Education and Experience
Required:
- 2-year degree from an accredited university in eCommerce Marketing Business Administration or related major and 4 years experience in the digital marketing eCommerce; hospitality marketing or agency experience preferred
OR
- 4-year bachelors degree in eCommerce Marketing Business Administration or related major; 2 years experience in the digital marketing eCommerce or related professional area; hospitality marketing or agency experience preferred.
CORE WORK ACTIVITIES
Digital Strategy Execution
- Advises hotels on appropriate on-strategy eCommerce priorities and tactics
- Maintain hotel websites e-commerce and third-party websites deliverables
- Reviews hotel progress against established goals periodically provides reporting and analysis and troubleshoots performance issues
- Manages budgets for hotels and hotel assets for eCommerce activities
- Collaborates closely Marriott Field Marketing (DFMs) teams to execute online strategies and plans for the properties and resolve any issues encountered for digital and e-commerce requirements
Digital Acquisition Marketing
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
- Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
- Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
- Manages the PLUS Platform for participating hotels in the area/cluster
- Executes online marketing activities in partnership with hotel and cluster Marketing and Revenue leaders (e.g. loading Hotel Website offers email marketing and affiliate marketing)
- Assures that hotel websites on and global sites are fully optimized to maximize traffic from search engines
- Identifies hotel-specific online digital activation needs (e.g. local channels to focus marketing efforts through)
Hotel Web Site Content Optimization
- Conducts regular audits of and individual Hotel Websites to ensure each hotel is optimized for high quality custom images content links and accurate translations; works with hotels on corrective action where necessary
- Provides advice to Marketing Director on enhancement to hotel website modules for Spa Food & Beverage weddings and events e-Gifting
- Uses B2B e-tools to grow online bookings
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets
OTAs and Meta Search Channel Optimization
- Ensures that all hotels are participating in relevant approved echannels
- Regularly audits content images and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections
- Identifies and executes hotels OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter Expedia TravelAds etc.)
- Collaborates with hotel Revenue Leaders to review hotel performance on eChannels
MANAGEMENT COMPETENCIES
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication -Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making -Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and a level of respect to leadership team and colleagues in alignment with company values.
- Building and Contributing to Teams -Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing-Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Ability to meet deadlines.
- Analysis-The ability to analyze and summarize detailed data P&L statements campaign analysis and make recommendations.
- Coworker Relationships -Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships -Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen -Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
- Mathematical Reasoning - Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Manager
Employment Type
Full-Time
