Manager, eCommerce Media & Search
Manager, eCommerce Media & Search
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1 Vacancy
Job Description
Job Description
The eCommerce Media and Search Manager will lead our paid search marketing efforts and drive business growth through strategic campaign development and execution. This role will be responsible for search investment across Kraft Heinz retailer platforms; owning strategy planning optimization reporting test & learn and analysis. This high visibility role requires that the candidate be a self-starter organized diligent and highly motivated. The individual is hungry to build learn reinvent and is comfortable with ambiguity and change.
Responsibilities:
Create and implement a comprehensive paid search marketing strategy that aligns with Walmarts ecommerce business objectives.
Partner with and oversee media agency execution of marketing strategy
Continuously monitor analyze and optimize paid search campaigns to improve performance with a goal of driving revenue.
Manage weekly monthly and quarterly reporting; Draw insights from raw data for campaign performance optimization opportunities test & learns etc.
Continually test and learn and evaluate potential opportunities; structure tests that drive business growth
Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis
Interface cross-functionally with omni shopper marketing field sales and brand teams regarding investment analysis performance and budget recommendations
Deliver both topline sales market share and media efficiency targets (Return on Ad Spend ROAS Cost per Click CPC New-to-Brand Buyers)
Qualifications
Minimum 3 years of CPG eCommerce data/knowledge experience
Strong personal motivation in fast paced often ambiguous environments with a bias for action
Exceptional communication skills with experience managing multiple partners
Ability to effectively work independently as well as collaboratively across multiple functions
Highly analytical and data-driven with an ability to tell stories using data
Paid search and media buying understanding required
Preferred Platform experience in Scintilla Walmart Connect Ad Center Supplier One Madrid Criteo Pacvue Citrus Quotient etc
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
Financial 401kLife Accidental Death & Dismemberment Disability
Location(s)
Rogers SalesKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
