Offline Marketing Manager

Upgrade is a fintech company that provides affordable and responsible credit mobile banking and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $33 billion in affordable and responsible credit to our 5.5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing collaborative and inclusive culture where team members help each other learn and innovate to move the company and its customers in the right direction and own the outcome of their efforts.

Upgrade has been named a Best Place to Work in the Bay Area three years in a row Top Companies to work for in Arizona and one of the Best Engineering Department awarded annually by Comparably. Weve also received recognition for being a best company for Diversity Women Culture and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1850 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in peoples lives.

About the Role:

The Offline Marketing Manager will be responsible for conceptualizing executing and optimizing all offline marketing Campaigns for customer acquisition. This individual will work cross-functionally with digital marketing product growth Credit risk credit bureaus and partnerships teams to develop and execute direct mail campaigns across products.

We are seeking a data-driven strategic and results-oriented individual to lead direct mail campaign initiatives for our Personal Loans and Personal Lines of Credit products. The ideal candidate will have experience managing end-to-end direct mail programs within a highly regulated financial service environment and a strong grasp of acquisition strategies.

This role is responsible for overseeing campaign planning audience segmentation creative execution testing analysis and optimization to drive customer acquisition engagement and revenue growth.

This role will be based in San Francisco CA in a hybrid capacity.

What Youll Do:

Campaign Strategy & Execution:

• Develop and execute direct mail strategies to support acquisition goals for Personal Loans and Personal Lines of Credit.
• Own the campaign calendar working with cross-functional partners to align with product launches seasonality and performance insights.
• Manage creative briefs approvals and vendor relationships to ensure on-time and compliant mail delivery.

Targeting & Segmentation:

• Partner with data and analytics teams to define audience segments using company and third-party data.
• Implement robust A/B testing frameworks to optimize creative offers and targeting.

Performance Tracking & Optimization

• Measure and analyze performance of offline campaigns using internal tools and analytics.
• Continuously improve campaign effectiveness based on learnings and data insights.
  
  

What We Look For:

• 5 years of marketing experience with at least 2 years focused on offline or integrated marketing in fintech financial services or fast-paced consumer industries.
• Experience with tools such as SAS SQL Tableau
• Proven success running offline marketing campaigns
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Data-driven mindset with experience using analytics to measure campaign impact.
• Exceptional communication and stakeholder management skills.
• Experience working in a high-growth cross-functional startup or scale-up environment is a plus.
• Bachelors degree in Marketing Business or a related field.
  
  

What We Offer You:

• Competitive salary and stock option plan
• 100% paid coverage of medical dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives

The compensation range of this position in San Francisco CA is USD $130000-$150000 annually plus equity and benefits. Within this range an individuals base pay will be dependent on a variety of factors including without limitation job-related knowledge skills education and experience.

#BI-Hybrid

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Purposes for Collecting Personal Information:

To consider qualifications skills and interest for employment. To communicate with you during the recruitment and interview process. To conduct background checks and verify your information if you are offered employment. To provide compensation including payroll and administer stock options and benefits including medical dental vision commuter and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses credentials training and eligibility to work in the United States. To improve recruitment and interview processes and ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements including state and federal company reporting obligations.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

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