Manager - Demand Generation Strategy
Manager - Demand Generation Strategy
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Job Description
We are seeking a data-driven email growth marketer to grow our business by improving engagement with our prospects leveraging email and other digital channels. You will develop and execute on a cross-channel strategy to attract and nurture Freshworks prospects and customers with a focus on upper and mid-funnel engagement through email. A core part of this job is continual experimentation to drive growth resulting in leads/referrals to sales.
You will create the frameworks to scale campaign analysis synthesize learning make decisions and prioritize our email marketing roadmap using a data-driven approach. You will partner with cross functional teams in Product Design Marketing Sales Brand and Content to deliver a comprehensive roadmap for email marketing initiatives and enforce a high bar for email communications to improve customer experience.
As an Individual Contributor you will ensure our channel strategy is implemented and adapt our actions based on data. Know the user. Know the magic. Connect the two.
Responsibilities
Build and scale the email marketing strategy for customers and prospects defining requirements for design implementation and launch of strategic email campaigns.
Own the delivery and continual refinement of email channels using CRM and MarTech tools such as Marketo to drive business objectives (e.g.; leads MQCs).
Develop an integrated strategy across channels and a distinct strategy for each channel to optimize each channel for content distribution (web social media email) and engagement. Execute on channel strategy to drive results across audience engagement and business metrics.
Track and analyze performance metrics (reach engagement shares open rates click-through rates leads revenue) to refine execution plan and improve metrics in line with industry best practices.
Implement strategies to grow and segment email lists social media followers and other audience communities.
Partner with the editorial team on the curation of thought leadership/insights content for email and other channels that resonate with respective customers.
Identify opportunities for testing personalizing launching new lifecycle campaigns to drive business performance
Drive email marketing operation improvements with automation standardization and collaboration with stakeholders
Qualifications :
The ideal candidate will thrive in a fast-paced environment with strategic thinking and flawless execution
6 years of professional non-internship marketing experience esp focused on creating and managing email campaigns and driving revenue growth through them.
Experience using data and metrics to drive improvements
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
