Sales and Marketing Director
Sales and Marketing Director
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Job Description
Overview
Otterbein SeniorLife Communities strive to enrich individual life journeys for those we serve by providing high quality service in a cheerful timely manner and by communicating coordinating and cooperating with others to attain goals.
Otterbein has an employment opportunity for aSales Marketing and Communications Director - the leader of the Otterbein Marketing and Communications Team. The ultimate objective of the position is to meet or exceed occupancy objectives and sales goals by managing all activities associated with the sales marketing and communications processes. The marketing and communications aspects of the role includes lead generation and demand development activities for all levels of care. In addition the Marketing and Communications Director has direct sales responsibility for independent and assisted living cottages and apartments. In this role the position is responsible to initiate contact with prospective residents (and /or their families) nurturing the relationship and ultimately closing the sale and admitting the prospect to the community.
In both of these roles the Marketing and Communications Director must possess the ability to effectively articulate the Otterbein value proposition develop and manage the contact and lead database make outbound calls to provoke interest and yield on campus or on location appointments conduct appointments and tours to complete the process; and represent Otterbein at various public functions.
If you enjoy marketing sales and a dynamic environment we would love to talk to you. Otterbein will provide training on our Industry if you are a successful and driven marketing and sales professional.
Responsibilities Marketing Sales and Communications
- Develop maintain and execute a detailed Marketing and Sales Plan inclusive of programs to improve sales collateral public relations advertising internal and external events and programs etc.:
- Use sales forecasting and strategic planning to ensure increased census of Otterbein services analyzing business developments and monitoring market trends.
- Develop and maintain sales funnels for independent living and assisted living prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel and the number and quality of prospects moved down through the funnel ultimately to sales close/admission and ongoing resident satisfaction.
- Meet/exceed sales goals including meet/exceed Critical Success Factors such as outbound calls one-on-one appointments campus tours lead generation/follow-up and target ratios. This includes productive calls effective appointments and tours appointment to call ratio targets sales closes close to appointment ratios and move-ins
- Optimize community census financial results and resident satisfaction for Otterbein independent living and assisted living residences
- Coordinate and participate in promotional activities (open houses and events) and public functions working with the public leadership and potential residents/family members to market and promote our services.
- Represent Otterbein at various public functions such as open houses senior center/chamber/church/etc. seminars or meetings and answering questions posed by persons interested in Otterbein.
- Conduct tours for potential residents and families.
- Formulate direct and coordinates marketing and promotional efforts.
- Work in conjunction with the Home Office Marketing Team and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition promote Otterbeins mission and objectives and create leverage throughout the organization.
- Continually update the CRM with all activity such as walk-ins calls letters invitations etc. and analyze and use data to drive sales results.
- Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare Sales Funnel.
- Answer incoming calls and walk-ins conduct campus tours sales calls home visits luncheons and all duties related to lead generation and follow-up.
- Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein.
Qualifications
- Proven track record of successful sales experience
- B.S. in Marketing or Business Management preferred or equivalent experience.
- Mission-driven passion for serving older adults
- Ability to develop strategic and tactical sales plans to meet/exceed objectives
- Excellent customer service skills good judgement and decision-making skills
- Excellent communication skills: listening verbal and written
- Must be detail oriented able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis
BENEFITS*
- Medical insurance with free virtual doctor visits
- Vision and dental insurance
- Paid Time off that accrues immediately
- Paid Holidays
- Life insurance
- Retirements Savings with a 401(k) or 403(b) with company match
- Get access to 50% of your wages before pay day through PayActiv
- Employee sponsored fund for employees in need
- Employee Assistance Program (EAP)
- Tuition Assistance
*Some benefits are based on hours worked
Why work for Otterbein SeniorLife:
For more than 100 years Otterbein has provided senior housing options rooted in respect and community. Were a non-profit 501(c)(3) health and human service organization so our values and initiatives are focused on serving our residents.
Otterbein SeniorLife consists of lifestyle communities revolutionary small house neighborhoods home health and hospice care in Ohio and Indiana. We offer different lifestyle options for seniors through independent living assisted living skilled nursing rehab memory support respite care in-home care and hospice services.
Apply today and begin a meaningful career as aSales and Marketing Directorat Otterbein SeniorLife!
Required Experience:
Director
Employment Type
Full Time
