Senior Brand Manager Hematology/ Launch Lead
Senior Brand Manager Hematology/ Launch Lead
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Job Description
GSK remains committed to achieving bold commercial ambitions for the future. By 2031 we aim to deliver 40 billion in annual sales leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally.
Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines specialty medicines and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence we strive to develop and launch new groundbreaking treatments that address critical health challenges.
This is a unique opportunity to influence the trajectory of GSK Polands hematology/oncology franchise.
Senior Brand Manager Hematology/ Launch Lead will be a pioneer in growing the hematology/oncology commercial franchise at GSK. This individual will have a passion for building and executing launch and brand strategies in hematology/oncology to deliver value to patients Healthcare Professionals and GSK.
This individual will be responsible and accountable for strategic plans competitive readiness promotional materials and campaigns driving brand performance and evolving the GSK hematology story through leadership across cross functional teams.
Key Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career.
- Launch: Lead the Launch Excellence process for new hematology/oncology products
- Marketing Strategy & Execution: Lead the development execution and optimization of marketing plans and global integrated campaigns for GSKs hemato-oncology products in alignment with global and local strategies.
- Omnichannel Campaign Management: Collaborate with internal stakeholders to develop implement and manage omnichannel marketing campaigns across digital print and in-person channels to engage healthcare professionals and patients.
- Promotional Material Development: Develop adapt and update marketing materials ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
- Market Analysis & Insights: Conduct market research and competitor analysis to identify opportunities trends and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies. Extended market analysis with deep understanding the NHF MOH data market access in Oncology partnering with Analytics teams
- Cross-functional Collaboration: Work closely with the medical sales and external agency teams to ensure alignment and seamless execution of marketing activities.
- Sales Support and training: Partner with sales teams on strategic account management. Support the sales team with materials presentations and training to help them effectively promote GSKs hemato-oncology portfolio.
- External expert engagement: Develop and nurture direct customer relationships to deepen understanding of patient journey and develop meaningful patient focused value offerings. Develop crossfunctional KEE engagement plans.
- Budget Management: Monitor the marketing budget ensuring efficient allocation of resources and reporting on financial performance.
- Event Management: Coordinate the logistics for congresses seminars and webinars to promote GSKs presence and strengthen relationships with healthcare professionals.
- Compliance and Reporting: Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.
What you bring to the role:
Qualifications
- Bachelors degree in business Life Sciences or related field (masters degree preferred)
- 5 recent years working in oncology role with significant and recent hematological oncology experience (minimum 3 years specifically Multiple Myeloma is preferred)
- 5 years of marketing/commercial roles with proven track record of successful product launch
- Solid marketing background with firm grasp of omnichannel and digital marketing.
- Strong understanding of Poland pharmaceutical market dynamics oncology healthcare system and reimbursement pathways and payer landscapes
- Fluent in Polish and English
Skills
- Excellent communication skills for interfacing with all levels within the company as well as external experts
- Self-starter driven to leave a lasting positive impact on the healthcare system and patients regardless of barriers
- Persuasive individual able to influence and willing to challenge status quo both internally and externally
- Innovative agile and fearless team collaborator
- Strategic thinker who focusing on impact
- Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
- Proficient in project management and driving accountability
- Skills in tracking return on investment and managing budget
What we offer
At GSK we offer a wide range of additional benefits:
- A career in one of the worlds leading medical companies.
- Employment contract.
- Company car.
- Attractive reward package (annual bonus and awards for outstanding performance recognition awards for additional achievements and commitment holiday allowance).
- Life insurance and pension plan.
- Private medical package with additional preventive healthcare benefits for employees and eligible persons.
- Sports card (Multisport).
- Development opportunities within the role and company structure.
- Personalized learning approach (internal training mentoring access to online training platforms: Keep Growing Campus LinkedIn Learning Business Skills Harvard Manage Mentor Skillsoft and external training).
- Supportive community and integration events.
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As an Inclusive employer we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team atto discuss your needs.
Why GSK
Uniting science technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.
People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:
Manager
Employment Type
Full-Time
Key Skills
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