Manager of Consumer Insights
Manager of Consumer Insights
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Job Description
Job Details
Description
Who We Are
Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates the nations largest Pilates brand; CycleBar the nations largest indoor cycling brand; StretchLab a concept offering one-on-one and group stretching services; YogaSix the largest franchised yoga brand; Pure Barre a total body workout that uses the ballet barre to perform small isometric movements; Rumble a boxing-inspired full-body workout; BFT a functional training and strength-based fitness program; and Lindora a metabolic health brand. Through the Companys eight brands and the On-Demand virtual platform XPLUS Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.
Summary:
The Manager of Consumer Insights will help drive research efforts across our family of brands. Reporting to the Director of Consumer Insights this role will support the planning execution and analysis of both qualitative and quantitative research initiatives to help inform brand and corporate strategies. This role will be instrumental in gathering and translating data into clear actionable insightsbalancing in-house research with external vendor collaboration when needed.
Responsibilities:
- Assist in the development and execution of research studies to understand consumer behavior brand perception awareness equity and competitive positioning.
- Design and manage surveys focus groups interviews and other research methodsboth in-house and in partnership with agencies.
- Analyze and interpret data to identify trends insights and opportunities.
- Support the development of brand health trackers and dashboards to monitor awareness perception and key performance indicators.
- Translate research findings into compelling narratives reports and presentations for internal stakeholders.
- Partner with cross-functional teamsincluding brand operations and marketingto integrate insights into business strategies.
- Help manage relationships with external research vendors including drafting briefs reviewing methodologies and overseeing deliverables.
- Stay current with research best practices tools and consumer trends.
Pay Range: $78500-$100000
Benefits:
- Role has opportunity for bonus.
- Medical Dental and Vision benefits
- This role is eligible for a monthly cell phone allowance
- Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise- up to 30% off wholesale price
- On-site gym
- On Campus Amenities: Reborn Coffee Shop Hangar 24 Mini Putting Green Basketball Court Bird Sanctuary Car Washing Services (M/W) Dry Cleaning Services
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Qualifications
Qualifications:
- Bachelors degree in Marketing Business Psychology Sociology or a related field.
- 5 years of experience in consumer insights market research or a similar role.
- Experience executing both qualitative and quantitative research studies.
- Strong analytical skills with proficiency in tools like Excel Qualtrics SurveyMonkey or similar platforms.
- Solid understanding of survey design data collection methods and basic statistical analysis.
- Excellent communication skills.
- Highly organized with the ability to manage multiple projects simultaneously.
- Passion for understanding consumer behavior and helping brands grow through insight.
Required Experience:
Manager
Employment Type
Full-Time
