Senior Paid Media Specialist
Senior Paid Media Specialist
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Job Description
Senior Paid Media Specialist
Were seeking a Senior Paid Media Specialist to own the optimization and operations of our paid media campaigns across multiple platforms. You will play a pivotal role in driving traffic generating leads and scaling our paid media presence while continuously identifying opportunities to improve ROI and overall campaign effectiveness. This role will report directly to the Senior Director of Growth Marketing.
About Opkey
Opkey is an AI-powered no-code testing platform that automates enterprise application testing. As Oracles #1 rated cloud marketplace app and Coupas only certified testing solution we support 150 technologies serving 250 global enterprises. Recognized by Gartner Forrester and G2 Crowd we help companies reduce testing time and costs while ensuring seamless business operations.
As a Senior Paid Media Specialist your key responsibilities include:
Execute and optimize comprehensive paid media tactics across LinkedIn
Google/Bing Ads and programmatic platforms.
Manage substantial monthly ad spend while maintaining and improving KPIs.
Create and optimize full-funnel campaigns targeting enterprise decision-makers.
Analyze campaign performance conduct A/B tests and leverage data insights to refine targeting and messaging.
Leverage analytics tools to track performance metrics prepare detailed reports and provide actionable insights for continuous improvement.
Requirements:
3 years of experience in B2B SaaS marketing with at least 2 years focused on paid search/paid social.
Must be certified in at least one of the following: Google Ads LinkedIn Ads or Microsoft Ads. Please provide your certification when applying for this role.
Proven track record of managing successful LinkedIn Ads and paid search campaigns in B2B.
Deep understanding of B2B buying cycles and enterprise sales processes.
Strong analytical skills with experience using marketing analytics tools (GA4 GTM etc..
Experience with marketing automation platforms (Marketo HubSpot or similar).
Data-driven approach to optimization and budget allocation.
Additional Details:
Must be able to work Eastern Time Zone hours.
Employment Type: Full-time
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Employment Type
Full Time
