Principal Copywriter
Principal Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
*This is a hybrid role based out of our HQ in Carlsbad CA. In-office expectation is 3 days a week*.
ABOUT THE POSITION
prAna is looking for a Principal Copywriter who evolves company brands across various digital platforms. Crafts compelling branded relevant messages that inspire brand loyalty and motivate customers to act. Partners with stakeholders to create solutions that achieve business requirements while delivering ideas and messages that improve engagement conversion customer satisfaction and the overall customer experience. Presents work and explain the strategic and creative thinking behind the work.
HOW YOULL MAKE A DIFFERENCE
Writes prepares and reviews compelling and accurate copy with an understanding of online promotions AP Style and SEO principles to align content with best practices and brand standards.
Works with the prAna Creative team to brainstorm creative concepts and create innovative solutions to meet business needs while defining and evolving brand voice and identity.
Reviews and presents copy concepts and ideas to business stakeholders managers and directors and acts on that feedback to improve messaging efficiency and effectiveness.
Collaborate with other teams to improve the user and brand experience across all channels.
Acts as liaison for the creative agency by providing briefs and content to ensure it meets best practices.
Leads seasonal product copy workflow for Product Description Pages (PDP) including writers workflow and merchandising deliverables.
Keeps updated copy guidelines for brand consistency
YOU ARE
Proficient in MS Word Suite (Excel Outlook PowerPoint Word)
A strong writer able to weave a compelling narrative
A well organized highly motivated wordsmith energized by your inner editor
Able to write questions for a variety of audiences and adapt messaging to the best practices of different channels and devices
Can rework the same ingredients to create an insightful and fresh perspective
Curious and comfortable asking questions to get it right the first time
Flexible and able to juggle multiple projects while remaining inspired and positive
YOU HAVE
Bachelors degree in relevant field (e.g. Journalism Creative Writing Liberal Arts)
Minimum 8 years experience as a copywriter
Experience writing copy in content management systems
Experience writing copy for a consumer-facing brand in a DTC business
SEO & Content Marketing experience a bonus
Strong experience creating digital print video content.
Strong experience mentoring and leading project teams
Strong ability to develop creative ideas that work across all channels
Strong ability to distill complex ideas into simple clear and resonant expressions.
Strong ability to problem-solve working through a corporate matrix.
Proven writing capabilities with a strong grasp of spelling grammar and creative expression relevant to brand-specific copywriting
#LI-JC1
#prAna
#hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling working with minors servicing the public and access to customers confidential information.Salary Range: $93600 - $156300*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equity.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Staff IC
Employment Type
Full-Time
