Digital Media Manager

This position can be performed remotelyfrom the following states: Washington Oregon Idaho Nevada.

Are you a marketer with a passion for data analysis lead generation and campaign execution Do you thrive in a fast-paced dynamic environment and enjoy working across multiple clients and industries If youre driven by insights audience behavior and performance optimizationand youre just as comfortable launching a LinkedIn campaign as you are digging into lead funnel metricsthis is the role for you.
We are seeking a Digital Media Manager with a hybrid skillset that combines hands-on digital campaign management with strategic audience and lead development expertise. Youll own campaign execution while also playing a key role in targeting audience segmentation and funnel performance evaluation. This role is ideal for someone with a high sense of urgency strong communication skills and a natural curiosity for digging into the why behind the numbers.

About Allytics

Key Responsibilities

• Support the development and optimization of account-based marketing (ABM) and lead generation programs.
• Build and refine custom audience targeting lists using predictive and intent-based tools (e.g. Allytics Predictive Targeting).
• Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.

Campaign Execution & Management

• Set up launch and manage multi-channel digital campaigns across platforms including LinkedIn Google Ads content syndication and paid email.
• Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency.

Performance Analysis & Reporting

• Deliver insightful client-ready reports with clear recommendations to improve results.
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
• Use Google Analytics Tableau and Excel to track report and analyze campaign performance and audience behavior.

Collaboration & Innovation

• Document best practices contribute to reusable campaign templates and support knowledge-sharing across the team.
• Provide thought leadership on emerging trends in targeting media platforms and campaign optimization.
• Partner with internal creative tracking and project management teams to ensure accurate implementation and data measurement.

Required

• 2 years of experience in B2B digital campaign management at a tech company or marketing agency.
• Familiarity with Account-Based Marketing (ABM) CRM systems and audience segmentation tools.
• Experience managing campaigns in LinkedIn Google Ads content syndication or email platforms.
• Proficiency in analyzing digital campaign performance understanding lead funnels and identifying optimization opportunities.
• Ability to work independently in a remote environment while actively collaborating with cross-functional teams.
• Excellent communication and interpersonal skills with a client-focused mindset and comfort navigating feedback.
• Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting.

Preferred

• Strong interest in data storytelling and developing insights that influence campaign strategy.
• Experience with Google Tag Manager lead scoring or third-party data providers.
• Intermediate skills in Excel Tableau (or similar BI tools) and Google Analytics.

• Remote work model with in-person team-building activities
• Paid Sick Vacation & Holiday time off
• Medical dental vision & life insurance for benefit eligible and dependents
• Employee Assistance Program
• 401k