Lead Digital Customer Growth - New Platforms

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location: Dallas TX

Overview:Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T you wont just imagine the futureyoull create it.

Summary:

This role is for digital leaders who thrive on emerging technology and platform innovation. The position is focused on identifying developing and growing AT&Ts presence on next-generation platforms and building new digital capabilities from the ground up.

Key Responsibilities:

Platform Innovation & Strategy

Identify and develop strategies for growth on emerging platforms such as AR/VR conversational AI and community-driven environments (e.g. Reddit Discord Quora). Prioritize digital initiatives that extend brand reach and customer value in new spaces.

Technology & Ecosystem Expertise

Maintain a strong understanding of evolving MarTech AdTech and content management tools. Influence development roadmaps for emerging capabilities across personalization automation and cross-platform data integration.

Digital Incubation & Experimentation

Partner with analytics teams on test-and-learn pilots on new technologies platforms and ecosystems. Translate performance into actionable insights and scale winning ideas across digital channels.

Community & Culture Awareness

Build digital growth plans rooted in cultural relevance influencer engagement and deep audience understandingespecially across Gen Z and younger millennial audiences.

Cross-Team Collaboration

Work across business units to incubate new ideas and connect platform innovation to broader business goals. Partner closely with innovation product and engineering teams.

Preferred Skills & Experience:

Passion for platform development and emerging tech

Experience with XR AI/ML tools spatial computing or immersive content

Familiarity with developer ecosystems SDKs and API integrations

Strong understanding of digital community platforms and cultural trends

Supervisor: No

Education/Experience: Bachelors degree (BS/BA) desired. 5 years of related experience. Certification is required in some areas.

Our Lead Digital Customer Growth - New Platform earn between $143800 - $215800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.