Manager-Product Marketing
Manager-Product Marketing
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Job Description
About Us
InMobi is theleading provider of content monetization andmarketingtechnologiesthat fuel growthfor industries around the world. Ourend-to-end advertising software platform connected contentandcommerce experiences activate audiences driverealconnections and diversify revenue for businesses everywhere.
InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand engage and acquire consumers effectively through data-driven media solutions. Learn more at .
Glance is a consumer technology company that operates disruptive digital platforms including Glance Roposo and Nostra. Glances smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at .
Born in India InMobimaintains a large presence in Bangalore and San Mateo CA and has operations in New YorkSingapore Delhi Mumbai BeijingShanghai Jakarta Manila Kuala Lumpur Sydney MelbourneSeoul Tokyo London and Dubai. To learn more visit .
Who are we and What do we do
InMobi Groups mission is to power intelligent mobile-first experiences for enterprises and consumers. Its businesses across advertising marketing and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Companys 2018 Worlds Most Innovative Companies.
Whats the InMobi family like
Consistently featured among the Great Places to Work in India since 2017 our culture is our true north enabling us to think big solve complex challenges and grow with new opportunities. InMobians are passionate and driven creative and fun-loving take ownership and are results-focused. We invite you to free yourself dream big and chase your passion.
What do we promise
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations working with highly capable and ambitious peer groups. At InMobi you get food for your body soul and mind with daily meals gym and yoga classes cutting-edge training and tools cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
Position Overview
We are looking for a seasoned and dynamic Senior Manager to join our Product Marketing Management (PMM) team. This team plays a pivotal role in shaping go-to-market (GTM) strategies crafting impactful product narratives and driving market success across our business portfolio.
As a Senior Manager you will anchor our product marketing strategy with a deeply customer-centric and product-driven focus. You will serve as the critical bridge between the market the customer and the product team ensuring our products address real customer needs and achieve strong product-market fit.
The ideal candidate will lead with insights develop sharp positioning and partner closely with product managers to influence the roadmap. You will also collaborate with Marketing Sales and Account Management teams to deliver strategic insights craft compelling messaging and drive measurable business outcomes.
What are we looking for
Experience:
- 8 years of work experience with 3-5 years dedicated to product marketing in the AdTech/MarTech industry
- In-depth understanding of digital advertising with a preference for expertise in search advertising
Strategic Thinking and Execution
- Bring outside-in (customer market competition) and inside-in (product business priorities) insights into product strategy discussions to shape Business Requirement Documents (BRDs) that inform Product Requirement Documents (PRDs)
- Gather and synthesize customer feedback market trends and competitive intelligence to identify product opportunities market gaps and evolving customer needs
- Develop sharp differentiated product positioning narratives and value propositions tailored to diverse customer and market segments
- Collaborate with the marketing team to design and execute comprehensive go-to-market (GTM) strategies across the product lifecycle from launch to growth and maturity
- Define clear product launch goals success metrics and cross-functional alignment plans to ensure market readiness and impactful execution
- Partner closely with product marketing sales and customer success teams to drive strong internal alignment and seamless GTM execution
- Equip and enable client-facing teams with the right narratives tools and customer-facing assets to effectively position and deliver the product story in the market
Communication and Content Development
- Exceptional verbal and written communication skills with the ability to craft compelling customer-centric narratives tailored to AdTech personas
- Proven ability to produce high-quality content across diverse formats including blogs narrative decks reports whitepapers customer success stories thought leadership articles and website or external platform content
- Skilled in designing visually impressive story-driven presentations for customer sales and leadership audiences ensuring clarity impact and strong visual storytelling
- Excellent presentation and delivery skills with the confidence to engage influence and captivate diverse internal and external audiences
Collaboration and Teamwork
- Ability to lead and collaborate across cross-functional teams including Product Marketing and Client-Facing Teams (Sales and Account Management)
- Demonstrated ability to effectively influence and collaborate across cross-functional teams
Leadership and Mentoring
- Proven leadership in managing ad-hoc and long-term projects ensuring quality and timely delivery
- Skilled at mentoring and coaching teams driving them to achieve their highest potential
Analytical and Problem-Solving Skills
- Strong analytical and conceptual thinking skills with a track record of solving complex challenges and delivering innovative solutions
Project Management and Organizational Skills
- Adept at managing multiple projects and deadlines with a proactive approach to addressing potential delays
- Strong understanding of project management metrics to track progress and success effectively
Cultural and Interpersonal Skills
- Excellent interpersonal skills with the ability to work across diverse cultural teams
- Proven ability to build and sustain collaborative relationships across global teams
Additional Attributes
- Solution-oriented mindset with the ability to influence decision-making processes
- Experience in identifying and managing conversations for new pilots and product launches
- High attention to detail and a focus on continuous improvement in all aspects of work
Educational Background: Bachelors degree in marketing Business Administration or a related field (MBA preferred)
The InMobi Culture
At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Required Experience:
Manager
Employment Type
Full Time
