Customer Strategy Lead
Customer Strategy Lead
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description:
Our dentsu Business Transformation (BX) practice in the UK&I exists to propel growth for brands and businesses and sits at the intersection of consulting and creativity. BX combines dentsus unique data and technology-driven creativity with management consulting rigour and human-centric design to drive sustainable growth and prepare organisations for the future.
Born in Japan and launched in the UK&I in Q4 2024 BX represents a significant milestone in dentsus strategic vision to become the worlds leading integrated growth partner. With a 400-strong global community of business transformation experts BX is already delivering impactful solutions for some of the worlds most iconic brands across telecommunications financial services FMCG and retail.
BX supports brands in achieving transformational outcomes including revenue diversification through new business models; product and service innovation that meets current and future customer needs; organisational redesign to ensure adaptability in todays dynamic economic environment; cultural and change management programs to drive adoption of new tools and processes.
At a time of rapid global change and increasingly urgent challenges BX offers a fresh future-focused approach to sustainable growth. By leveraging the Japanese philosophy of Sanpo Yoshi success through responsibility BX delivers actionable strategies that create long-term positive impact for business people and society.
BXs end-to-end expertise spans three key areas:
Business Strategy Defining where to play and how to win. Identifying new paths to growth pivoting business models and driving customer-led innovation to create competitive advantage.
Business Transformation & Change Designing and executing future-ready operating models and change strategies.
Customer Strategy Designing end-to-end strategies that align customer needs with business goals to drive value loyalty and growth.
The role
Were looking for an experienced customer strategist with experience from a leading consultancy brand/creative strategy agency or in-house team to join our growing BX team.
Youll bring a sharp analytical mindset strong commercial awareness and a desire to apply strategic thinking in a fast-paced hands-on environment. As part of our diverse strategy group youll play a key role in projects spanning our three areas of expertise always driving impactful brand and business outcomes. We are looking for an entrepreneurial agency or client-side marketer looking for the next step in their career to join our growing team of strategy specialists. You will be part of a diverse team dedicated to providing insight analysis and strategic vision as well as activation of strategic planning across channels.
.
You will have strong experience in data-driven customer strategy including:
Collating and combining insights to deliver clear and actionable recommendations for business change
Developing and delivering contact and content strategies
Designing cross-channel customer journeys
You will have an innate interest in the data and human behavioural insight that underpins your strategies and will have the ability to build this into a compelling story that captures the imagination of clients and instils confidence and trust.
You will be expected to manage meetings and present your thoughts recommendations and reasoning internally and at board level for clients
As well as being abreast of industry best practices you will be naturally curious and confident presenting new and innovative routes to market and future-facing ideas to transform customer relationships.
If youre someone who likes innovation we need an energetic self-starter who can quickly build relationships who can get to the core of the clients challenges and deliver insightful data-led strategies focused on business goals and translate this into actionable integrated activation plans.
dentsu have great relationships with our client base which is founded in the trust of providing deep expertise.
The environment is fast-paced and challenging but also a lot of fun. You will be working in a vibrant team of like-minded professionals with a variety of skills providing a place to learn and grow your expertise and the opportunity to specialise in an area of your choosing.
What we are looking for
At least 5 years in client/agency side or consulting roles preferably with a focus on Brand Marketing Customer Experience or Analytics
Strong experience presenting complex strategies translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
Proven experience in customer journey planning including but not limited to direct channels.
Strong understanding of the use of data to both understand audiences and evaluate effectiveness of communications using this knowledge to plan future executions and development
The ability to write and deliver a compelling brief to the delivery teams and be able to objectively evaluate responses
Understanding of the technological capabilities and limitations of different communication channels across Paid Media On-Site CRM
A proactive approach to enhancing the strategic proposition with new perspectives translating the ever-shifting sector needs into a compelling narrative
Strong presentation skills and an ability to bring out the so what
A passion for furthering your own skills in order to make our service better
A few of the benefits
Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.
About dentsu
Taking a people-centered approach to business transformation we use insights to connect brand content commerce and experience underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo Japan and our 65000 employee-base of dedicated professionals work across four regions (Japan Americas EMEA and APAC). Dentsu combines Japanese innovation with a diverse global perspective to drive client growth and to shape society.
Diversity equity and inclusion sits at the heart of ourSocial Impact strategy our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society where everyone is equipped to thrive.
#LI-Hybrid
Location:
LondonBrand:
MerkleTime Type:
Full timeContract Type:
PermanentEmployment Type
Full-Time
