AVP, Growth Marketing
AVP, Growth Marketing
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Job Description
Who We Are
Kii Health (formerly CloudMD) is transforming the delivery of healthcare using technology and by providing a patient-centric approach with an emphasis on continuity of care. By leveraging healthcare technology the Company is building one connected platform that addresses all points of a patients healthcare journey and provides better access to care and improved outcomes. Through Kii Healths proprietary technology the Company delivers quality healthcare through a holistic offering including hybrid primary care clinics specialist care telemedicine mental health support healthcare navigation educational resources and artificial intelligence (AI).
Kii Health is changing how employers offer group benefits by centering healthcare navigation and integrated solutions. As we scale marketing plays a critical role in growing awareness driving customer acquisition and differentiating our offering in a crowded market.
Our Values
We strive to deliver excellence in every aspect of our services and seek to understand others with a listen-first then respond approach to proactively build relationships and rapport. We have a focus on collaboration to work towards common goals and a shared vision by encouraging diverse perspectives and engaging key stakeholders. We empower accountability by offering transparent reporting both internally and externally through open communication with our stakeholders. We value continuous growth by being open to change and new ideas while making ongoing incremental improvements and encouraging our workforce to ask questions. Above all we value well-being across the board. providing the support needed to foster a psychologically safe workspace and showing genuine care for one another.
Who Youll Work With
You will report to the Head of Growth and Commercial Operations and be a key member of the team providing input across the business. This role is both strategic and hands-on balancing data-driven decision-making with storytelling and team leadership.
What Youll Be Doing
We are seeking a high-performing Marketing Director who is eager to transition into an AVP Growth and Brand Marketing role. This new position will be leading our go-to-market strategy and growth charter. This is a high-impact role requiring strategic vision executional depth and cross-functional collaboration.
You will be responsible for leading integrated marketing across B2B and B2C audiences helping Kii Health gain market share and deliver measurable business outcomes.
Growth Marketing
- Drive the go-to-market strategy for B2B and B2C including acquisition activation performance marketing SEO/ASO partnerships and performance marketing.
- Own and drive the performance marketing strategy across paid organic and referral channels to accelerate lead generation and pipeline growth.
- Optimize campaigns for CPL (cost per lead) CAC (customer acquisition cost) and ROI; continuously iterate using funnel metrics and conversion analytics.
- Manage the development of landing pages lead magnets and email marketing in collaboration with internal/external teams.
- Collaborate with sales to align on pipeline goals qualification criteria and lead handoff processes.
Brand and Messaging
- Refine and strengthen Kii Healths brand positioning and visual identity across all touchpoints.
- Lead development of compelling narratives for our B2B services that resonate with HR decision-makers health plan buyers and partners.
- Ensure consistency of messaging across digital print email events and sales collateral.
- Guide the in-house content marketer in producing thought leadership case studies blogs and social content.
- Activate Kiis brand mission across key sponsor and member touchpoints throughout the customer journey.
Marketing Strategy Planning & Activation
- Develop and execute insight-driven marketing plans that support growth objectives across employer-sponsored and direct-to-consumer segments.
- Translate sponsor and customer insights into actionable briefs; work closely with Product and Commercial teams to inform positioning and messaging.
- Lead creative and media strategy with agency partners.
- Lead and support execution of the client council in partnership with the Commercial team.
Execution Budget & Leadership
- Manage and coach the in-house content marketer and agency partners to drive execution.
- Lead a culture of experimentation and performance focused on testing learning and continuous improvement.
- Set and track KPIs to measure the impact of marketing efforts.
- Oversee and optimize the marketing budget to ensure efficient use of resources.
- Develop and maintain scorecards to monitor delivery against business outcomes and strategic goals.
What You Need to Be Successful
- 812 years of marketing experience with 5 years in growth/digital/performance marketing.
- Proven success in leading cross-channel demand generation programs that drive measurable pipeline and revenue.
- Deep familiarity with CRM and marketing automation platforms (e.g. HubSpot) ad platforms and analytics tools.
- Ability to translate customer insights into differentiated positioning and compelling campaigns.
What You Need to Stand Out
- Experience in healthcare B2B SaaS HR tech or service-based industries preferred.
Skills an Ideal Candidate Would Have
- Strong brand strategy storytelling and content oversight capabilities.
- Demonstrated ability to lead through change build collaborative partnerships and influence in a matrixed environment.
- Entrepreneurial mindset with a strong bias for action and results.
We thank everyone who is interested in our role. Well reach out to candidates directly if we are interested in moving forward.
Kii Health is an equal opportunity employer. We do not discriminate on the basis of race ancestry religion color national origin gender sexual orientation gender orientation or expression political belief age marital status or disability status.
Kii Health is also committed to fostering a culture of belonging which includes ensuring an accessible work environment and employment practices. If you require an accommodation in completing any pre-employment assessments or applications interviewing or otherwise participating in the recruitment process please email .
Protecting the safety and welfare of employees clients and patients that use our services is of utmost importance to us. For this reason final applicants will be asked to undergo a background check.
Required Experience:
Exec
Employment Type
Full-Time
