CRM Program Manager - Communications Strategy
CRM Program Manager - Communications Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
As a CRM Program Manager you will focus on both strategy and execution of email push and SMS campaigns with an emphasis on driving acquisition engagement and retention in the subscription space. You will help develop a strategy manage daily campaign operations and measure campaign effectiveness through main performance metrics such as open rates click-through rates and engagement with our product. You will partner with product marketing and analytics teams to deliver a seamless personalized customer experience using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.
Main Responsibilities:
- Lifecycle Execution and Campaign Management: Manage the end-to-end strategy of email marketing campaigns designed to increase traffic engage with new partners and encourage conversion ensuring our customers are engaged throughout their lifecycle.
- Campaign Reporting: Own main metrics of campaign performance to understand initial performance identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
- Collaboration: Work with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones main performance goals and ongoing programs.
- Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies creative repository and industry best practices. Use A/B testing and data-driven insights to improve open rates click-through rates and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
- Project Facilitation: Help coordinate multi-channel digital communications programs ensuring understanding of our goals and customer needs
Qualifications :
- 4 years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
- Bachelors degree in marketing business communications or a related field.
- Experience providing email marketing programs at the enterprise level
- Understand campaign performance metrics and translate data into applicable insights.
Additional Information :
Benefits & Perks
- Great compensation package and bonus plan
- Core benefits including full medical dental vision and matching 401K
- Flexible work environment ability to work remote hybrid or in-office
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
- Explore all our exciting benefits here: uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LI-Remote
This is a remote position.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
