Assistant Customer Marketing Manager
Assistant Customer Marketing Manager
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Job Description
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.
RESPONSIBILITIES
The Brand Activation Assistant Manager is responsible for developing and executing strategic marketing initiatives aimed at driving brand visibility and performance through effective engagement with trade partners and channels. Scoped to specific brands in the portfolio.
Responsibilities:
- Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals.
- Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels.
- Build strong relationships with distributors retailers and other trade partners to ensure effective execution of marketing programs.
- Analyze market trends consumer behavior and competitor activities to identify opportunities for growth.
- Plan and execute promotional activities POS materials merchandising solutions and trade show participation.
- Monitor and evaluate the performance of trade marketing initiatives and adjust strategies as needed to achieve KPIs.
- Manage trade marketing budgets effectively and ensure ROI on marketing investments.
- Provide regular reports and presentations to management on trade marketing activities results and recommendations for improvement.
- Stay updated on industry trends and best practices in trade marketing to continuously innovate and improve strategies.
SKILLS & EXPERIENCES
- Strong understanding of the beverage alcohol market dynamics including distribution channels and regulatory considerations.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong marketing acumen with a demonstrated ability to develop and execute effective marketing strategies.
- Analytical skills to interpret sales performance and market data to drive decision-making.
- Strong interpersonal and communication skills to build relationships and collaborate effectively across teams.
Ability to thrive in a fast-paced dynamic environment and adapt quickly to changes.
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.
Additional flex credits for healthcare or wellness spending accounts
Retirement plan with a generous company-matching contribution and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
Personalized support through an inclusive family-forming benefit and generous financial support/top-ups for parental leave
Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.
An annual allotment of Beer and Beyond-Beer products for employees!
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
Follow us:
Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
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Required Experience:
Manager
Employment Type
Full-Time
