Lead Content Strategist
Lead Content Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
Hybrid Full-Time Exempt
About the Company
Founded in 2005 Advantage The Authority Company helps CEOs entrepreneurs and business leaders around the globe build their impact and grow their business through authority publishing authority media and thought leadership consulting services..
Advantages Authority Publishing group is one of the most respected independent non-fiction book publishers globally. Consisting of marquee brands Forbes Books SXSW Books Entrepreneur Books and Advantage Books Advantages Authority Publishing group exclusively publishes CEOs entrepreneurs and leaders who are best in business. What began in the spare bedroom of Founder Adam Wittys home now supports and publishes over 2500 authorities in 44 U.S. states and 17 countries.
Advantages compelling vision comprehensive strategy and relentless focus on implementation are dedicated to serving CEOs entrepreneurs and leaders. With a strong emphasis on fostering growth and authority for its clients the company creates an environment where innovation and impact thrive. If youre excited to be part of a winning team Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses.
Position Overview
Advantage is seeking a Lead Content Strategist to guide a high-performing editorial team and elevate content quality across platforms. This individual will manage four direct reportsincluding the Content Operations Manager Managing Editor Lead Writer and Content Writerand serve as a key liaison between internal teams and external stakeholders.
This is a highly visible client-facing role that requires strong leadership collaboration and communication skills. Its also very much a player/coach position: in addition to overseeing strategy and workflow this person will be hands-on with content development and expected to write regularlysetting the standard for excellence through their own work.
This role is ideal for a collaborative detail-oriented editor who thrives in a fast-paced environment and is confident in navigating complex and technical subject matter. The ideal candidate has a strong command of tone and voice and excels at producing content that is educational engaging and aligned with client goals across multiple formats.
The successful candidate will be strategic technical and data-drivenable to use insights to inform the development of winning content strategies. They understand that content isnt just communication but a core driver of customer engagement and business growth. Familiarity and comfort with video and audio content as part of an integrated content strategy is also important.
Success in this role requires a strategic mindset and a passion for storytelling along with a demonstrated ability to integrate AI tools into content creation and workflow optimizationwithout compromising brand integrity or originality.
Expected Outcomes
- Leads the development and execution of content strategies across multiple projects topics and brand voices.
- Produces high-quality content that captures each clients tone message and differentiators across formats including whitepapers blogs articles social/short-form content website copy assessments and email campaigns.
- Demonstrates measurable impact on brand visibility and reputation management.
- Applies strategic guidance to clients on video and audio as a key component in winning content strategies.
- Applies SEO best practices across all digital content with a strong understanding of how SEO influences search performance and audience engagement.
- Stays current on industry trends in content SEO and AIand applies relevant insights to client work.
- Educates and nurtures audiences through compelling informative copywriting.
- Creates content tailored to the nuances and requirements of a variety of digital platforms.
- Makes thoughtful trade-offs between SEO AI and brand messaging without compromising clarity brand reputation or strategic goals.
- Contributes to increased customer loyalty and retention through effective content tied to client deliverables.
- Tracks analyzes and reports on content performance to demonstrate ROI for clients.
- Develops and refines internal content processes and SOPs for team-wide efficiency.
- Collaborates cross-functionally with Authority Advisors Strategists Digital Media Specialists Web Developers and others to ensure accurate on-time delivery of client work.
Competencies
- Emotional Intelligence & Adaptability: Demonstrates self-awareness empathy and a flexible working styleable to adjust tone and approach based on context and audience.
- Versatile Writing: Skilled at crafting content across a wide range of voices tones and industries to suit diverse brand needs.
- Clear Communication of Complex Topics: Capable of translating complex subject matter into compelling educational content for non-technical audienceswhile incorporating SEO best practices.
- Audience-Centric Messaging: Writes content that connects with target audiences and motivates them to take desired actions.
- SEO Content Publishing: Experienced in publishing optimized content across various platforms and mediums.
- Tech Proficiency: Comfortable using Google Workspace (Docs Sheets Slides Drive) as well as Microsoft Word Excel and PowerPoint.
Skills and Experiences
Required:
- 7 years of experience conceptualizing managing and producing content that establishes thought leadership and delivers measurable results
- 5 years of experience in agency corporate academic or journalism settings
- 5 years of experience leading a cross-functional content team
- Extensive experience in customer-focused marketing copywriting and storytelling across a range of digital formats
- Proven expertise in writing and editing marketing content across industries and channels
- Skilled in writing for multiple mediums including website copy advertising email campaigns whitepapers long-form blogs and articles
- Demonstrated ability to lead content strategy and collaborate with subject matter experts account managers and internal stakeholders
- Hands-on experience applying SEO best practices to content planning and production
- Familiarity with AI writing tools to support content creation while maintaining originality and brand alignment
- Strong research and writing abilities across a wide range of complex topics
- Working knowledge of standard style guides such as the AP Stylebook and Chicago Manual of Style
Preferred:
- Successful track record of working collaboratively on content teams with strong expertise in planning strategy writing editing QA and project management
- Demonstrated ability to create engaging results-driven content across platforms leveraging SEO and AI tools to refine strategy and execution
- Skilled in tracking content performance and reporting ROI to guide ongoing improvements
- Experience working with high-level clientele with the ability to adapt messaging and tone across diverse audiences and channels
- Certifications in SEO AI prompt engineering or copyediting
- Experience creating content that drives customer engagement and supports business growth
- Proficiency with project management tools ( preferred)
- Experience with video/commercial storyboarding scriptwriting and otherwise telling a story through visually oriented media that is designed for social media speakers reels or other branding and marketing purposes.
Reporting Structure
This role reports directly to the Director of Digital Strategy
Work Environment
We prefer a candidate based in Charleston SC who can work in our downtown office two days per week. However we welcome remote candidates and are excited to explore talent beyond our local area. Non-local hires will be expected to travel periodically to our Charleston headquarters to collaborate with the core team and stay engaged with our company culture.
Physical Demands
- Regularly sit stand and use hands to operate a computer keyboard and phone.
- Visual acuity is necessary for reviewing materials and computer work.
- Must be able to sit for extended periods while completing tasks
Benefits
Advantage offers a comprehensive benefits package with a focus on career development and advancement.
- Generous Vacation/PTO policies.
- Medical Dental and Vision plans (eligibility begins the first of the month after 30 days).
- A 401(k) plan with company contributions.
- Additional benefits available after 90 days of employment to support your well-being and professional development.
Advantage The Authority Company is known for its exceptional workplace culture and values the dedication and hard work of its team members. We create an environment where employees can build rewarding fulfilling careers.
Required Experience:
Manager
Employment Type
Full-Time
