Principal Associate, Mainstreet Marketing (Hybrid)
Principal Associate, Mainstreet Marketing (Hybrid)
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Job Description
Capital One a Fortune Magazine 100 Best Companies to Work For is seeking an innovative and data-driven Principal Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment Maintreet. This associate will be responsible for making connections across customer programs to drive positive growth and keep customers engaged.
This role requires a mix of strategic vision setting and marketing channel expertise. This highly visible role creates a powerful opportunity to take your leadership marketing strategy and technical skills to the next level.
Responsibilities:
Lead and set strategic vision/test plan for select customer marketing program(s)
Lead development and execution of email direct mail Ease (app) push testing initiatives
Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies
Synthesize research insights and marketing trends to identify new strategic recommendations to improve results
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners) Creative Operations/Production Legal etc.
Influence internal decision makers with formal recommendations through excellent communication
Work proactively in an agile environment and identify when to work outside the process in whitespace
Ability to balance big picture strategic thinking with acute attention to details
This Associate should bring:
An entrepreneurial spirit initiative leadership and creativity
Experience developing creative intent / briefs leading and managing creative processes and working with creative teams and agencies
Able to manage the details of multiple projects deadlines and changing priorities while maintaining excellent and accurate work
Multi-channel marketing and direct response experience including direct mail and digital
A passion for leveraging data metrics and insights to drive results and learnings
A curious mindset ready to dig in on consumer attitudes / behaviors / trends and draw implications for marketing
Highly effective communication skills with outstanding writing editing and presentation abilities
Strong working knowledge of the Google Suite (Docs Slides and Sheets). Experience with Salesforce Marketing Cloud a plus
A continuous learner who is always informed about emerging marketplace trends
Basic Qualifications:
Bachelors degree or military experience
At least 4 years of experience in multi-channel marketing
At least 4 years of experience in planning executing and analyzing marketing programs
At least 4 years of experience managing creative processes and partnering with creative teams
Preferred Qualifications:
Masters Degree or MBA
5 years of experience working with cross-functional teams in a matrixed environment
5 years of experience working in an Agile team environment
5 years of experience in financial services marketing
At this time Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean VA: $117300 - $133900 for Principal Associate MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.
This role is also eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE including disability/vet) committed to non-discrimination in compliance with applicable federal state and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries including to the extent applicable Article 23-A of the New York Correction Law; San Francisco California Police Code Article 49 Sections 4901-4920; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal state and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital Ones recruiting process please send an email to
Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Required Experience:
Staff IC
Employment Type
Full-Time
