Communication Specialist II

Full Salary Ranges: $61000 - $83100 Yearly

Anticipated Hiring Ranges: $61000 - $83100 Yearly

Why do I see two salary ranges

The City of Greeley in compliance with Colorado state law includes a salary range for all positions posted. This law is intended to improve wage transparency. The City of Greeley in support of wage transparency posts both the full salary range for each position (what you might anticipate your earnings couldbe if you work for the City of Greeley for some time) as well as the anticipated hiring range (the range within which the City anticipates making an offer). The actual offer extended will be based on your years of relevant experience education certifications and potentially other factors.

City of Greeleys Total Rewards

The City of Greeley is proud to offer a robust benefits package in addition to your wages. This package includes health and wellness retirement savings discounted access to Greeley facilities and more.

Benefits: This position is benefits eligible. Please view our benefits guidehere.

Job Summary

The Communication Specialist II reports to the Communication Manager. The position serves as a key member of the Communication & Engagement Department working collaboratively with designatedcity leadership to develop implement and manage high-level strategic communication and engagement initiatives. This position provides guidance and context for the promotion public education and outreach strategies that support the goals of various city departments and divisions.

Using a diverse mix of tacticsincluding marketing advertising social media websites and public engagement effortsthe Communication Specialist II ensures that residents and stakeholders are well-informed about city projects services operations and infrastructure. This role requires strong strategic thinking the ability to translate complex topics into accessible messages and a commitment to fostering transparent and meaningful communication with the community

Experience Knowledge Skills

Minimum Requirements

• Bachelors degree gained through a four-year college/university academic program or specialized technical training.
• Three (3) years of progressively responsible professional experience involving 21st century communication practices (i.e. marketing communications media relations public engagement brand management).

OR

• Any combination of related education experience certifications and licenses that will result in a candidate successfully performing the essential functions of the job

AND

• Possession of a valid drivers license

Preferred

• Bilingual in English and Spanish.

Knowledge Skills and Abilities

• Knowledge of communication and public engagement strategies tools and best practices for informing and involving diverse audiences.
• Ability to develop implement and evaluate high-level strategic communication plans that align with organizational goals.
• Proficient in creating content for a variety of platforms including press releases social media websites marketing materials and community outreach collateral.
• Strong command of AP style and grammar for professional writing and editing.
• Ability to manage digital communication channels and tailor content appropriately for each platform (e.g. social media web email newsletters).
• Ability to plan prioritize and manage multiple projects and campaigns simultaneously under tight deadlines. Developing and tracking timelines deliverables and success metrics.
• Experience using project tracking tools (e.g. Team Dynamix Microsoft Teams SharePoint) to coordinate cross-functional efforts.
• Strong interpersonal skills to build effective relationships with internal departments city leadership community partners and the public.
• Ability to work collaboratively within a team and across departments to support unified messaging and integrated outreach.
• Understanding of municipal government functions and the ability to engage communities around public services infrastructure and policy initiatives.
• Ability to assess public sentiment measure communication effectiveness and adjust strategies based on data and feedback.
• Creative thinker with the ability to develop new approaches to engagement and message delivery.
• Proactive and adaptable with strong critical thinking and problem-solving skills.

Essential Functions

1. Strategic Operational Support

   • Provides direction and context for the communication promotion public education engagement and public relations aspects of work related to the identified department/divisions.

   • Works collaboratively with various department staff to support and/or perform face-to-face outreach at special event booths and community forums.

   • Creates and gathers materials for meetings and public events that may include displays and signage.

   • Manages project processes including printing needs and collaborating with graphic design and video teams in the production of marketing materials.

   • Assists with photography or videography projects related to communication projects as needed.

2. Strategic Communications and Engagement

   • Conceptualizes designs implements manages and assesses the impact of high-level strategic communication plans that meet the marketing advertising public relations and community engagement goals for multiple city departments/divisions.

   • Initiates planning efforts in the development and execution of strategies including coordination of budget timelines media purchases and communication tools to meet the objectives of various departments/divisions.

   • Works as a project coordinator to organize and align various components of work between stakeholders consultants and partners.

   • Aligns communication and public participation initiatives with the overall City of Greeley mission goals values and brand priorities.

   • Works with the digital team to create messaging to build proactive communications community outreach and engagement across social media channels.

3. Copywriting and Editing

   • Writes and edits news releases advertising/promotional copy annual technical and program reports e-newsletters blog posts social media content video scripts website updates presentations and handout materials.

   • Edits and revises written materials created by city officials and staff.

4. Media Relations

   • Submits press releases pitches stories answers questions and responds to media inquiries.

   • Works collaborativelywith other team membersto build and maintain a professional network of reporters and media professionals.

   • When appropriate serves as a spokesperson coordinates and schedules interviews and generally monitor public sentiment.

   • Performs other duties as assigned.

Travel

• Approximately 10% flexible local travel required.

Supervisory Responsibilities

• NA

Work Environment andPhysical Requirements

Work Environment

• Primarily based in a standard office environment which involves working at a desk or workstation for extended periods

• This position may occasionally require visits to other offices or off-site locations for meetings or project work depending on job responsibilities

• May be required to work extended hours in the evening or weekends

• The noise level is generally low to moderate consistent with a typical office setting

Physical Requirements

• Mobility: Minimal physical effort typically found in clerical work. occasional walking or standing ability to move throughout office location

• Dexterity: Ability to perform repetitive movements for typing writing and operating office equipment

• Strength: Ability to lift or carry objects weighing up to 15 pounds occasionally

• Endurance: Ability to maintain focus and productivity for periods while performing job duties

• Flexibility: Infrequent need to perform the following physical activities: bend/stoop/squat climb stairs push or pull reach above shoulders

• Vision and Hearing: Sufficient visual ability to read printed or digital documents view computer screens and perform detail-oriented tasks. Adequate hearing to participate in verbal conversations virtual phone and in person communications

EOE Statement:The City of Greeleyprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

ADA Statement: We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at: .

Conditions of Employment: Candidates must successfully complete all pre-employment screenings and employment eligibility verification. Pre-employment screenings include a drug test a background and national sex offender search a motor vehicle record search and for some positions a physical demands evaluation. For more information about City policies and practices during the recruitment process including but not limited to EOE Reasonable Accommodation and pre-employment screenings please visit our career pageHERE.