Paid Media Manager
Paid Media Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About the Company
Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Companys brands: Budget Blinds Tailored Living Premier Garage AdvantaClean Kitchen TuneUp Bath Tuneup Two Maids Aussie Pet Mobile Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 3500 franchise territories in the U.S. Canada and Mexico.
Home Franchise Concepts is a subsidiary of JM Family Enterprises a family-owned professionally managed diversified automotive company. To diversify their portfolio JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fits JM Familys key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition the Company has doubled the number of brands under management and is committed to continued rapid profitable growth.
A few of the Companys many Accolades and Awards
- Entrepreneurs Franchise 500
- Entrepreneurs Franchise 500 Best in Category
- Entrepreneurs Top Low-Cost Franchise
- Entrepreneurs Top New & Emerging Franchises
- Entrepreneurs Top Home-based Franchises
- Entrepreneurs Top 100 Global Franchises
Summary
The Paid Media Manager is a strategic and performance-driven role responsible for leading multi-channel media campaigns across several brands. This position will manage external media agency partners collaborate with internal teams and drive continuous optimization of paid media landing pages and content to maximize lead generation and ROI.
Supervisory Responsibilities
This position has no direct reports but will lead cross-functional initiatives and manage agency / vendor teams.
Essential Job Functions:
- Develop and execute full-funnel paid media strategies across multiple channels including search social display video and programmatic.
- Manage media agency relationships: provide clear strategic direction oversee execution monitor performance and ensure accountability.
- Partner with web and CRO teams to create and optimize high-converting landing pages tailored to campaign goals.
- Collaborate with creative and content teams to guide the development of effective ad assets based on platform best practices and performance data.
- Own campaign budget pacing and forecasting ensuring alignment with KPIs and business goals.
- Analyze campaign results generate actionable insights and deliver regular performance reports to stakeholders.
- Monitor industry trends platform changes and competitor strategies to drive innovation and stay ahead of the curve.
- Lead cross-functional marketing initiatives that align with brand digital and franchise-level objectives.
- Other duties as assigned
Skill Requirements / Qualifications:
- Strong knowledge of paid media platforms including Google Ads Meta YouTube LinkedIn and programmatic channels.
- Excellent communication and collaboration skills especially when working across teams and with external partners.
- Strong analytical skills and experience with GA4 Looker Studio and campaign reporting tools.
- Ability to think strategically and execute tactically in a fast-paced multi-brand environment.
- Experience with landing page optimization and A/B testing methodologies.
- Highly organized self-motivated and results-oriented with exceptional time management.
Education and Experience:
- Bachelors degree in Marketing Business or a related field is preferred
- Preference of 58 years of progressive experience managing paid media preferably in a multi-brand or franchise environment
- Candidates with a combination of education and experience will also be considered
- Experience managing external agencies/vendors and leading cross-functional marketing initiatives or experience working within an agency and a deep understanding of the agency / vendor relationship and how to manage that relationship is preferred
- Experience working within a franchise multi-brand or multi-location business model is preferred
Physical & Workplace Requirements:
- Light-duty work environment primarily office-based with minimal physical exertion.
- Ability to sit for extended periods while working on a computer.
- Occasional standing or walking for presentations or facilitation.
- Ability to lift and carry up to 25 lbs occasionally.
- Hybrid model Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
- Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.
This job description is intended to describe the basic critical elements of the job. It should not be construed as an exhaustive list of all responsibilities skills efforts or working conditions associated with the job. This job description does not constitute a contract of employment. It may be modified or amended at any time at the employers discretion.
To perform this job successfully an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER
Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting hiring retaining and promoting qualified associates without regard to age race religion color gender sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression mental or physical disability national origin marital status citizenship military status genetic information veteran status or any other characteristic protected by federal state provincial or local law.
DISABILITY ACCOMMODATIONS
If you have a disability and require a reasonable accommodation to complete the job application process please contact HFCs Talent Acquisition department at for assistance. If you have an accommodation request for one of our recruiting events please notify us at least 72 hours prior so that we may provide assistance.
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Required Experience:
Manager
Employment Type
Full-Time
