Global Marketing Director, Hympavzi â Congress & MedEd/P2P Lead
Global Marketing Director, Hympavzi â Congress & MedEd/P2P Lead
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$ 169700 - 282900
1 Vacancy
Job Description
ROLE SUMMARY
Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action differentiated clinical outcomes and unique dosing and administration Hympavzi represents a potential breakthrough in hemophilia treatment. In the U.S. as of October 11 2024 and in the EU as of November 18 2024 Hympavzi is the first and only anti-TFPI approved for the treatment of hemophilia A or B and the first hemophilia medicine approved to be administered via a pre-filled auto-injector pen. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizers purpose of developing Breakthroughs that change patients lives.
The Global Marketing Director Hympavzi Congress & MedEd/P2P Leadwill report to the Global Hympavzi Lead and will work cross-functionally with other members of the global hemophilia organization including global HCP Lead and Medical. This position requires strategic thinking and agility proven success in establishing partnerships across multiple functions and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills detail-oriented execution and a proven track record of fostering cross-functional collaboration.
ROLE RESPONSIBILITIES
Hemophilia Congress Strategy & Execution:
Develop Annual Congress Strategy for Hemophilia Portfolio incorporating unique Hympavzi and GTx strategic needs as well as Portfolio-level needs and opportunities with alignment to data generation and publication plans
Assess and recommend Congress attendance and level of participation/engagement (including but not limited to EAHAD ISTH NBDC EHC ASH & WFH)
Identify opportunities for on-site Congress Ad Boards
Lead strategic and creative booth design & build coordination (across all necessary promotional and production agencies)
Coordinate the creation of booth content/materials (aligned with Hympavzi and Hem GTx HCP and patient strategies)
Partner with Medical Affairs to develop symposia/practical tutorial content
Develop congress multi-channel advertisement & promotional strategy/content (in coordination with Global HCP Lead as well as External Comms & Media Team)
Coordinate congress attendance and logistics including internal attendees external stakeholders and booth staffing plan and training
Partner with BAI MEET and Pfizer Congress team to conduct performance tracking and measurement
Hympavzi MedEd/Peer-to-Peer Strategy:
Partner with Regional Local and Global commercial/cross-functional colleagues to develop Hympavzi Medical Education/P2P Strategy (including but not limited to resource and content needs Speaker Program strategy KOL engagement plan advisory boards/panels)
Partner with Global Hympavzi HCP Lead to generate insights and define implications to build differentiated core message platform to be used in global campaign evolution and HCP & MedEd strategies
Collaborate with Global Hympavzi HCP Lead other global and regional commercial team members and local market colleagues to build/align on consistent strategic core claims based on stakeholder needs and ensure alignment with clinical program regulatory strategy and label and real-world data plan to support key claims
Thoughtfully assess market landscape to build upon the strategic narrative to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment
Develop and rollout Global P2P content including localizable customer-facing content and P2P Training content
Partner with ICO and EMCO to execute annual Hympavzi/Hemophilia medical education summit/masterclass
Partner with BAI and priority markets to define vision of success and KPIs for tracking impact and progress
Manage Med Ed agency ensuring coordination with Promotional AOR delivery of clear and robust scopes of work appropriate staffing excellence in execution on-time delivery and timely and efficient budget management
Support the annual operating & tactical plan process and other ad hoc team workstreams
BASIC QUALIFICATIONS
- BA/BS degree required.
- 7-10 years of pharmaceutical industry experience in marketing strategy and new product launch
- Strategic cross functional leadership experience including in-market experience and above country/regional scope
- Ability to focus in a fast-paced dynamic environment and support the team through key strategic decisions
- Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
- Proven record of identifying customer needs extracting key insights and translating these into meaningful value propositions and tactics
- Ability to uncover insights synthesize and evaluate information draw conclusions and make recommendations
- Demonstrated success in independently developing executing and measuring cross-channel HCP Consumer and/or MedEd marketing programs
- Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
- Excellent verbal and written communication skills for a wide variety of audiences.
- Strong analytical skills detail oriented action-driven and creative
- Excellent project management skills
- Must be mature self-driven have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.
- Be a team player and focused on Pfizer values
- Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations
PREFERRED QUALIFICATIONS
- Advanced degree preferred
- Global marketing experience preferred
- MedEd / P2P experience preferred
- Prior launch experience preferred
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS
International travel based on business needs 30-50%
Work Location Assignment:Hybrid
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PHYSICAL/MENTAL REQUIREMENTS
NA
NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS
International travel based on business needs 30-50%
Work Location Assignment:Hybrid
LAST DAY TO APPLY: 06/27/2025
The annual base salary for this position ranges from $169700.00 to $282900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Required Experience:
Exec
Employment Type
Full-Time
