D2C Growth Marketing Lead

D2C GROWTH MARKETING LEAD

Book Club Subscriptions & E-commerce Austin-hybrid

Think of your favorite book from childhood. Got it Great. Now that warm joyful feeling you have right nowthats what we do. Literati is a modern childrens book company focused on helping kids fall in love with reading at every age and stage. We make it easy to discover great books through our school book fairs book club subscriptions and online storepowered by a unique mix of expert curation and data science. Were on a mission to help parents ignite a love of learning and a love of life.

Were looking for a growth marketing rising star who wants to own optimize and scale our D2C engine. Youre the type of marketer who speaks fluent growth marketing has your finger on the pulse of whats working right now and gets excited about teaching seasoned operators new tricks while learning from their experience. You thrive in the sweet spot where analytical rigor meets creative insight meets business strategy.

Reporting to our Director of Product Management youll own the full customer journey for parents and kids across our signature Book Clubs and new E-Commerce experience that links to our Book Fairs. This is a high-autonomy high-impact role where youll build systems run experiments and drive measurable growth across multiple D2C channels. We want someone who can move fast stay organized and create productive momentum without creating drama.

Base salary: $90000 $120000 plus equity benefits and performance-based growth bonuses.

REQUIREMENTS

• 25 years of hands-on D2C growth marketing experience at a fast-paced scaling brand

• Proven success managing paid social budgets and driving measurable user growth

• Strong technical marketing skills with lifecycle tools (e.g. Iterable Klaviyo Braze) analytics platforms (e.g. GA4 Amplitude) and self-service data analysis

• Experience across multiple D2C channels: paid social SEM email referrals etc.

• Excellent project management skills organized focused and effective at driving cross-functional execution

• Positive collaborative energy a team player who brings momentum and fosters an enjoyable work environment

• Ability to partner effectively with Product Engineering Creative and Sales teams

WED LOVE TO SEE

• Experience contributing to copywriting basic video editing or other forms of content creation

• Skill in aligning priorities and executing growth initiatives that launch on time

• Comfort analyzing data running A/B tests and turning insights into actionable strategies

• Experience in informing growth strategy and influencing product roadmap decisions

RESPONSIBILITIES

• Design and optimize the full D2C funnel from awareness to retention

• Own performance targets for subscription revenue marketplace sales email engagement and repeat purchases

• Manage and scale performance across paid social SEM YouTube email referrals and emerging channels

• Manage budgets run creative tests and report on whats working in D2C
  Apply up-to-date platform-specific strategies and creative best practices

• Share insights into evolving D2C trends tools and tactics

• Build and optimize customer lifecycle flows including onboarding activation retention and winback

• Use tools like Iterable Klaviyo or similar platforms to manage email SMS push and website touchpoints

• Collaborate with the creative team on campaign concepts landing page optimization and advertorials

WHY YOULL LOVE THIS ROLE

Youll have the autonomy to build and scale growth systems from the ground up with the support of an experienced team that values your fresh perspectives. We want someone who can teach us whats working in modern D2C while learning from our experience building a fast-growing mission-driven company.

Youll work on a product that genuinely makes families lives better with the resources and runway to experiment scale what works and make a meaningful impact on our growth trajectory. Plus performance-based bonuses mean your wins directly translate to compensation upside

About Literati

Literati was recently named Inc. magazines 7th fastest-growing company in Texas and 77th fastest-growing in the United States as well as listed in Built In Austinsand 2024 Best Places to Work. Our Founder & CEO Jessica Ewing was named one of Googles Top 12 Most Innovative Minds by Fast Company. Weve raised over $70 million from investors including Founders Fund General Catalyst and Felicis.

We offer competitive salaries company equity medical/dental/vision insurance 401k short-term disability insurance parental leave employee assistance programs flexible work schedules and flexible time off.

Were dedicated to cultivating a culture of inclusion and connectedness that welcomes and celebrates diverse talent. Even if your experience isnt a perfect match we encourage you to applyespecially if youre excited to help kids everywhere fall in love with reading.