Senior Associate, Influencer
Senior Associate, Influencer
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Job Description
Senior Associate Influencer
PRIMARY RESPONSIBILITIE
- Support development of influencer strategy across multiple tiers (celebrity mid-tier micro)
- Discover vet and recommend influencer talent aligned to client goals and campaign objectives
- Manage influencer outreach negotiations contracting and onboarding processes
- Support content production asset management and timeline tracking across influencer programs
- Coordinate approvals across client legal and integrated agency teams
- Collaborate with paid social team to optimize influencer content for amplification
- Monitor cultural trends social media behaviors and emerging creators to keep our work ahead of the curve
- Proactively identify process improvements contribute ideas to evolve our influencer approach and bring new opportunities to the table
- Help manage reporting performance tracking and learnings for ongoing optimization
- Ensure seamless collaboration with social creative PR and paid teams to maintain an integrated approach
QUALIFICTIONS
- 3years experience working in influencer marketing preferably at an agency or in-house at a brand
- Fluent in social platforms (Instagram TikTok YouTube emerging platforms) and adept at identifying talent trends
- Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
- Comfortable supporting influencer contracting and negotiations
- Sharp project management skills youre highly organized detail-oriented and deadline-driven
- Culturally curious you stay plugged into whats trending whats next and whos shaping conversations
- Self-starter who takes initiative problem-solves independently and isnt afraid to bring fresh thinking to the table
- Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
- Team player who thrives in a collaborative integrated environment
Is this you
Be a driver of culture:Must have true passion and understanding of pop culture and are part of the community (be it music gaming fashion food internet culture etc) This job is the intersection ofcreative strategy marketing technology content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented to the influencers selected to the content created all the way down to the language used in post copy.
Have high cultural competencies:Understand the role and importance of diversity equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand communicate with and effectively interact with people across cultures.
Have Gravitas in the influencer space and skin-in-the-game:Deep understanding of the influencer landscape is required. Proven ability to build speak and grow relationships with change agents and cultural makers (celebrities influencers artists thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners:in an industry where technologies (saas platforms AI managed services etc) are popping on the daily at high volume no less you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment:working with your leads you will learn to step up to the plate and lead effectively in the clients and agencys best interests while also helping to cultivate mentor and coach mid to junior staff members on the influencer team.
Hustle:identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer:you understand how important it is to be in compliance with best practices (FTC updates platform requirements) continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences:on Facebook Twitter Instagram Snapchat TikTok Clubhouse and other distribution platforms.
Know how to build a story:you will build client presentations that tell smart compelling stories never rinse and repeat which requires you to be highly motivated energetically charged and inspired at all times.
Be curious always:You are willing to learn a little bit of everything and open to take on anything.
Salary range: $59000-6500
Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
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Required Experience:
Senior IC
Employment Type
Full Time
