Group Strategy Director
Group Strategy Director
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Job Description
ROLE: GROUP STRATEGY DIRECTOR
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID 2- 3 DAYS ONSITE)
Position Overview
TheGroup Strategy Directoris a leadership role within The Kitchen -Kraft Heinzs integrated creative function- uniquely embedded into the Kraft Heinz business responsible for driving strategic excellence across a designated business unit comprising 4-8 consumer-facing brands. This individual will serve as a strategic consult for their business unit connecting brand objectives to actionable insights and creative direction for The Kitchen. Reporting to the Head of Strategy in The Kitchen the Group Strategy Director will lead a team of strategists collaborate with creative and communication leads and act as a strategic partner to senior marketing leadership within their business unit.
Key Responsibilities
- Strategic Leadership
- Lead the strategic planning process for your assigned brands in The Kitchen identifying opportunities for growth innovation and market differentiation.
- Learn these brands inside and out. Provide thought leadership to help elevate brand positioning messaging and consumer engagement strategies.
- Help develop and maintain the long-term creative strategic vision for the business unit ensuring alignment with overarching company objectives.
- Cross-Functional Collaboration
- Act as the primary strategic partner for Brand Communication and General Manager counterparts ensuring alignment across creative as well as owned earned and paid media channels.
- Embed into the business standing meetings and routines to ensure 360 understanding of the business.
- Collaborate closely with creative insights and analytics teams to translate data into actionable strategies.
- Serve as the voice of creative strategy in senior-level business unit meetings representing The Kitchen with professionalism and expertise.
- Team Management
- Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen contributing to a culture of collaboration creativity and high performance.
- Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.
- Drive accountability by setting clear goals performance metrics and professional development plans for Kitchen team members.
- Consumer Insights & Market Trends
- Stay ahead of market trends cultural shifts and consumer behavior to proactively inform brand strategies.
- Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.
- Identify and capitalize on emerging opportunities for the business units portfolio of brands.
- Operational Excellence
- Ensure all Kitchen strategic deliverables are completed on time within scope and of the highest quality.
- Proactively address challenges bottlenecks and resource needs across the business unit.
- Contribute to the broader strategic vision of The Kitchen as part of its leadership team.
Requirements
Education & Experience
- 10 years of experiencein brand strategy creative strategy or marketing roles preferably within a Fortune 500 CPG company or top-tier creative agency
- Proven track record ofleading strategy for multiple brandsor a portfolio of products demonstrating success in driving business growth and brand differentiation
- Experience in leveraging data-driven insights market trends and consumer behaviour to inform long-term brand strategies
- Demonstrated expertise in building and implementingintegrated strategies across owned earned and paid media channels
The Kraft Heinz Company is one of the largest food and beverage companies in the world with eight $1 billion brands and global sales of approximately $25 billion. Were a globally trusted producer of high-quality great-tasting and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh our brands are truly global with products produced and marketed in over 40 countries. These beloved products include condiments and sauces cheese and dairy meals meats refreshment beverages coffee infant and nutrition products and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We fuel deliciousness around mealtime with our iconic brands including Kraft Oscar Mayer Heinz Philadelphia Lunchables Velveeta Maxwell House Jell-O Capri Sun Ore-Ida Kool-Aid Primal Kitchen and Classico among others.
No matter the brand were united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39000 food lovers creative problem solvers and dynamic leaders worldwide. Together we help provide meals to those in need through our global partnership with Rise Against Hunger.
We also stand committed to responsible innovative and sustainable practices that extend to every facet of our business our consumers and our communities. Every day were redefining the food industry with innovative thinking and unprecedented results. If you share our passion and are ready to create the future build a legacy and lead as a global citizen theres only one thing to do: join our table and lets make life delicious!
Benefits:Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing:We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
- Physical Medical Prescription Drug Dental Vision Screenings/Assessments
- Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
- Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
- Financial Life Accidental Death & Dismemberment Disability
Location(s)
Toronto ON
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race color national origin age sex sexual orientation gender gender identity or expression disability status protected veteran status or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .
Required Experience:
Director
Employment Type
Full Time
