Channel Marketing Content Manager
Channel Marketing Content Manager
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Job Description
Were seeking aChannel Marketing Content Manager to lead the creation of compelling go-to-market content designed specifically for ourdistributor and reseller ecosystem. In this role youll bridge the gap between product marketing and channel salestranslating product capabilities into value-driven messaging that resonates with our partners and accelerates their ability to sell.
This position is ideal for someone who loves transforming complex product information into high-impact content that drives awareness demand and partner enablement across global channel networks.
Key Responsibilities
- Develop and own thechannel messaging strategyfor distributors VARs and resellers based on product positioning partner needs and market trends
- Create and manage partner-facing content including:
- Distributor sales enablement materials
- Channel playbooks and product guides
- Battlecards competitive positioning and objection handling
- Email templates and copy for partner marketing execution
- Work closely with Product Marketing Channel Sales and Regional Marketing to ensure alignment across launches and initiatives
- Tailor messaging for different partner personas (e.g. sales technical marketing roles)
- Collaborate with the global marketing team to scale messaging across regions and languages
- Monitor usage and performance of partner content and continuously optimize for effectiveness
- Stay current on market trends partner business models and competitive landscapes
Qualifications
- 10 years of experience inproduct marketing content marketing or channel marketingwith a strong focus on distributor and reseller engagement
- Proven ability to write edit and structureclear engaging and actionable contentfor B2B technology audiences
- Experience supportingglobal channel programsor working with 2-tier partner ecosystems
- Strong cross-functional collaboration skills; ability to manage multiple stakeholders and priorities
- Comfortable with project management creative brief development and localization workflows
- Cybersecurity or enterprise software industry experience preferred
Why Join Us
Say HI and learn more about working at Thalesclick here.
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This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified consistent with federal law state law and local ordinances.We are an equal opportunity employer including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales please contact us at .
The reference Total Target Compensation(TTC) market range for this position inclusive of annual base salary and the variable compensation target is between
Total Target Cash (TTC): 125904.00 - 166750.00 - 208760.00 USD AnnualThis reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including but not limited to the employees career path history competencies skills and performance as well as the companys annual salary budget the customers program requirements and the companys internal equity. Thales may offer additional benefits and other compensation depending on circumstances not related to an applicants status protected by local state or federal law.
(For Internal candidate if you need more information please reach out to your HR Shared Service 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents including the following:
Elective Health Dental Vision FSA/HSA Voluntary Life and AD&D Whole Group Life w/LTC Critical Illness Hospital Indemnity Accident Insurance Legal Plan Identity Theft and Pet Insurance
Retirement Savings Plan after 30 days of employment with a company contribution and a match and with no vesting period
Company paid holidays and Paid Time Off
Company provided Life Insurance AD&D Disability Employee Assistance Plan and Well-being Program
Required Experience:
Manager
Employment Type
Full-Time
