Digital Marketing Manager

The opportunity:

Its an exciting time to join Markel as our business grows and we are looking for a Digital Marketing Manager to join our UK Marketing team (3 days in the office / 2 days working from home). The role will be based ideally at our Manchester office but we will consider our Leeds office as well.

The Marketing department within UK National Markets is a fun high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses from charities and care organisations to providers of IT services and media companies.

In line with the businesss ambitious growth targets and its NMUK strategy the Marketing team restructured at the beginning of 2022 aligning itself to the key distribution channels within its UK business. The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team including a new role within the Marketing Services team supporting the delivery of the NMUK Marketing plan. This role represents fabulous opportunity to forge an exciting career in Marketing.

Apply now and take the next step in your career with Markel

What youll be doing:

• We are looking for a Digital Marketing Manager to support the Digital Development Manger in managing the digital team and providing a best-in-class multi-channel digital strategy.

• Be an key member of the Digital and Marketing Services team working closely with the Digital Development Manager Content Design and Event leads to deliver multiple campaigns.

• Ensuring the channel deliverables reflect the key marketing success metrics and are implemented in a timely manner within budgetary controls

• Manage effective strategy and execution of social campaigning from: brief building and reporting and optimisation across multiple channels

• CRM data management and enrichment

• Own reporting and tracking of all Digital Marketing activity and measurement of valueand optimisations

• Striving to deliver standard process and brand governance across all activities

• Ensure QC of brand governance

Our must haves:

• 4 years digital marketing campaign experience either agency or in-house across website email SEO social channels (LinkedIn inc Campaign Manager & You Tube)

• Experience of using HubSpot is essential!

CRM & Marketing Automation

• Manage the CRM system (HubSpot & D365) day-to-day

• Create segmented lists & workflows to support campaigns

• Build manage & optimise automated email journeys

• Maintain clean enriched & properly tagged CRM data

• Partner with wider colleagues to track and report on engagement

Digital Campaigns

• Plan & activate paid & Organic campaigns with a proficiency in LinkedIn

• Monitor spend & performance against KPIs

• Test & optimise creative targeting & messaging

Digital Optimisation

• Drive activation of the Keyword strategy for best practice visibility and indexing

• Conduct keyword research & implement on-page improvements

• Track rankings & traffic performance

• Ensure website & landing pages are optimised for conversion

Marketing Analytics

• Own and contribute to digital performance reporting across all channels

• Deliver monthly reports & ad-hoc insights

• Make recommendations based on data & trends

Other Responsibilities/ experiences

• Experience in account and vendor management including client and partner facing situationsand stakeholder management

• Experience in workstack / ticket system management for workload/ project management

• Experience with eMarketing design build and reporting. Providing a best practice understanding of automations and nurture sequences

• Website CMS management and page maintenance is a bonus

• Experience with PPC and SEO

• Excellent organisational communication and writing skills with strong attention to detail.

• Ability to perform well under pressure and work within a hybrid team framework.

• Passion for building relationships and getting to know people and their needs both digitally and in person

• Ability to prioritise and meet tight deadlines and work on a number of projects at once.

• Desire to study for a Marketing qualification company supported and funded

Who we are:

Markel Corporation (NYSE MKL) a Fortune 500 company with over 60 offices in 20 countries is a holding company for insurance reinsurance specialist advisory and investment operations around the world.

Were all about people We win together We strive for better We enjoy the everyday We think further

Whats in it for you:

• A great starting salary plus annual bonus & strong benefits package

• 25 days paid holiday plus Bank Holidays with the opportunity to buy / sell extra leave

• Fantastic company pension scheme private medical and dental cover life assurance travel insurance cover income protection season ticket loan as well as other great benefits on offer

• There are countless opportunities to learn new skills and develop in your career and we can provide the support needed to do just that!

Are you ready to play your part

Choose Apply Now to fill out our short application so that we can find out more about you.

Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin sex gender gender expression sexual orientation age marital status veteran status or disability status.

We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at or call us at 0 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.

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