SEM Manager
SEM Manager
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Job Description
Turo is seeking a technical data-driven and bilingual SEM Manager to join our high-performing Global Paid Search team. In this role you will be pivotal in shaping and executing strategies that drive guest acquisition and revenue through multi-channel paid search efforts across global markets (Canada France). This role demands a seasoned SEM professional with a proven track record in scaling paid search performance leveraging advanced analytics and driving cross-functional collaboration with internal stakeholders and third-party vendors.
You will take ownership of developing setting up and optimizing sophisticated acquisition strategies managing high-budget English and French campaigns across multiple channels and contributing to the growth of our SEM operations globally.
What Youll Do
Own and execute paid search strategies execution and optimizations across Google Ads Search/ UAC/ YouTube Microsoft Ads and Apple Search Ads ensuring alignment with targets overall business objectives and regional nuances.
Optimize six-figure monthly ad spend ensuring profitability and efficiency across markets while meeting KPIs such as ROAS spend revenue and payback period.
Be hands-on daily managing and fine-tuning campaigns developing and scaling advanced tactics (e.g. bidding AI full-funnel strategies feed-based campaigns campaign restructuring scripts) and constantly exploring growth opportunities.
Lead SQRs keyword research and competitor analysis to identify trends gaps and opportunities for growth.
Conduct A/B testing at multiple levels to maximize conversions and ROAS.
Pull manipulate analyze and report on complex campaign/channel data from multiple sources attribution models and proprietary tools to uncover actionable insights and inform strategy.
Partner with global cross-functional teams including Traffic Product SEO Brand Data MarTech and CRM to execute the roadmap.
Your Profile
4-7 years of experience in performance or digital marketing with a primary focus on SEM/PPC within B2C media agencies or eCommerce industries.
Relevant experience managing a multi-million-dollar annual budget and effectively allocating it across a portfolio to maximize profitability.
Advanced technical SEM expertise including campaign structuring budget allocation and optimization for paid search display video and app advertising.
Track record of scaling a range of Google Ads campaigns in both EN/FR managing complex SEM strategies such as smart bidding feed-based tactics audience segmentation new product launches and A/B tests.
Proficient in data analysis reporting and insights generation using a toolkit that includes but isnt limited to GAds reports GA4 Supermetrics Looker Studio SEMRush and Excel.
Strong collaboration skills with experience working on cross-team projects and integrated campaigns.
Exceptional project management skills with the ability to independently execute and deliver on cross-functional initiatives.
Highly structured with a keen attention to detail.
Experience working with remote teams.
BA/BS in Business/Marketing Economics Math & Statistics or a related field with relevant certifications (e.g. Google Ads).
Bilingual in English and French with the ability to create impactful ad copy and strategies tailored to both linguistic audiences.
SQL skills are nice to have.
Note: This role is an individual contributor position and does not involve people management in the short to mid-term.
Benefits
Competitive salary equity benefits and perks for all full-time employees
Employer-paid medical dental and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays volunteer time off and parental leave
For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities
We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.
Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at the App Store and Google Play and check out our blog Field Notes.
Read more about the Turo culture according to Turo CEO Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.
We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing
Required Experience:
Manager
Employment Type
Full-Time
